With Pandemic, Social Distancing, Work-From-Home, and Metaverse becoming commonplace, the world is going digital at a breakneck pace that we never imagined before. E-Retailers are having a surge of orders while physical retailers are struggling to get customers. Customers are using the apps of Amazon, Flipkart, Snapdeal, Big Basket, Myntra, Meesho, and Nykaa to do the shopping and the apps of Paytm, Google Pay, PhonePe, BHIM, and BharatPe to make payments.
With this surge in demand for online products and services and the pandemic restricting travel and physical movement, the E-Commerce business is growing by leaps and bounds. This has also created a huge demand for professionals who have expertise in Search Engine Optimization (SEO), Search Engine Marketing (SMM), Social Media Marketing (SMM), E-mail Marketing, Mobile Marketing, Affiliate Marketing, and Web Analytics. The industry is also demanding professionals who are skilled in tools of Digital Marketing 2.0 like Social Listening, Content Marketing, Online Reputation Management (ORM), and Growth Hacking.
The School of Media Management is fulfilling the need of the Industry by creating digital media professionals who are adept in new-age technologies. A student enrolling for BBA in Digital Marketing goes through the entire gamut of Journey from Digital Marketing 1.0 to 2.0 to 3.0. They also have a mandatory internship in all three years that exposes them to the practical work situation and helps them to decide whether they should go for a job or entrepreneurship in their future career. The focus is on holistic and practical learning that helps to build skills for becoming an expert in Digital Media.