The School of Media Management offers a future-ready BBA in Digital Media and Marketing program designed to bridge the gap between academic learning and industry expectations. The program emphasizes experiential learning, hands-on training, and the practical application of digital marketing concepts using industry-relevant tools and technologies.
Students are trained on a wide range of licensed, professional digital marketing tools for which the School holds official institutional licenses. These include SemRush, HubSpot Marketing Hub, HubSpot Content Hub, Hootsuite, and Adobe Creative Cloud, enabling students to gain real-world exposure to SEO, content marketing, social media management, analytics, advertising creatives, and marketing automation. In addition, students are introduced to widely used platforms such as Canva, Mailchimp, and WordPress website builders, ensuring comprehensive skill development across the digital marketing ecosystem.
The School is supported by a state-of-the-art computer laboratory equipped with advanced hardware, updated software, and robust network infrastructure. The lab is extensively used for conducting skill sessions, practical assignments, tool-based training, and project work. With a sufficient number of high-performance computers, students are able to work individually and collaboratively during scheduled practical and skill hours.
To encourage deeper learning and practice, the computer lab is also accessible to students beyond regular lecture hours, allowing them to experiment, practice, and refine their skills independently. This strong focus on hands-on training ensures that graduates of the BBA Digital Media and Marketing program are industry-ready, confident, and equipped with practical competencies demanded by today’s digital-first business environment.
School of Architecture, Urban Development, Planning and Design
School of Retail Management
School of Interdisciplinary science
School of Beauty & Wellness
School of Computer Science and Information Technology
School of Banking, Financial Services and Insurance Management
School of Nutrition and Dietetics
School of Data Science
School of Construction Engineering and Infrastructure Management
School of Energy and Sustainability Engineering
School of Ports, Terminal Management & Logistics
School of Mechatronics Engineering
School of Media Management
School of Defence & Aerospace Technology
School of Automobile Engineering
Contact Us
