Director's Desk
School of Media Management
BBA in Digital Media & Marketing
Symbiosis Skills and Professional University
In an era where technology drives transformation across industries, the landscape of media and marketing has evolved beyond conventional paradigms. The fusion of creativity, data, and digital platforms has redefined how brands communicate, consumers engage, and businesses grow. At the School of Media Management, Symbiosis Skills and Professional University, we are proud to be at the forefront of this dynamic shift.
Our BBA in Digital Media & Marketing program is more than a degree — it’s a gateway to the future of brand storytelling, digital commerce, and audience engagement. Designed in consultation with industry leaders, the curriculum balances core business acumen with contemporary digital marketing strategies, content creation techniques, media analytics, and campaign management. The program ensures that students gain both conceptual knowledge and hands-on experience through projects, internships, and live industry collaborations.
We believe that tomorrow’s marketing professionals must not only be tech-savvy but also culturally aware, socially responsible, and strategically agile. Hence, beyond the classroom, our students participate in workshops, industry interactions, digital labs, and entrepreneurial initiatives that hone their creative instincts and critical thinking abilities.
As we move forward in a globally connected, digitally empowered marketplace, the demand for skilled digital media professionals continues to accelerate. Our goal is to nurture graduates who can lead campaigns, manage digital identities, interpret data insights, and deliver impactful brand experiences across platforms.
I invite you to explore the opportunities this program offers and become a part of a community that values innovation, leadership, and lifelong learning. Together, let’s shape the narratives that will define businesses and communities in the years to come.