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Director's Desk

Dr.Girish Rangnekar

It’s not what you sell that matters as much as how you sell it! With a change in consumer behavior and media consumption, businesses across the globe have to reinvent themselves to flourish in this digital era. India is the fastest-growing digital advertising marketplace in the world. By 2025, India is expected to have over 30 lakh jobs in digital marketing. With such a productive viewpoint, regardless of the challenging economic times, this is the right time for you to build a career in digital media & marketing.

The BBA – Digital Media & Marketing provides an end-to-end understanding of the current digital marketing framework, in-demand tools, and best practices. You will develop the understanding and skills necessary to engage with the 21st-century digital customer through multiple digital marketing channels and optimize campaigns to meet business objectives. You will also learn to leverage marketing analytics across the user journey. On successfully completing the degree program, you will be an industry-ready digital marketing professional.