Director's Desk

Dr. C. J. Rajendra Prasad

Director – BBA Retail and e-Commerce Management

Dear Students and Parents,

Greetings from Symbiosis Skills and Professional University, Pune!

It is a pleasure to share with you the spirit of the School of BBA Retail and e-Commerce Management and highlight the salient features of the course.

The retail industry is ever-growing and the avenues of conducting business are also changing and developing. Modern Retail is an amalgamation of Brick and Mortar Store and Online & e-Commerce Trade. Globalization and Technology have become a part of everyday life and so it is with the Retail Industry.

Business Information, Data Analysis, Customer Relations, Product & Brand Management, Service Management, and Strategic Decisions have become more challenging, which supports Professional Operations and Business Development.

BBA Retail and e-Commerce Management has been designed to Skill the students in modern retailing. The course curriculum is structured with the inputs of experts from the industry to have a global perspective in Retail. Along with theoretical learning, the students are exposed to Practical learning, which forms 70% of our curriculum.

We aim to contribute and groom the students into young professionals and entrepreneurs who are ready to take on the challenges in Retail and meet the ever-growing demands of the Retail Industry.

We are committed to ‘GROW’ your Knowledge, Career, and Personality and help you to reach your goals.

Wishing you the very best. Stay safe.