Dr Archana Borde

Scopus Indexed Publications (Conferences & Journals)

• “Explainable AI Framework for Building Trust in AI-Driven Patients Engagement Marketing for Chronic Disease Management”, Scopus Indexed IEEE Conference Proceedings, 2026.
• “Veritime: Enhancing Service Industry Accountability with Smart Contracts and IoT Integration”, Scopus Indexed IEEE Conference Proceedings, 2026.
• “Decoding Viewer Emotions in Visual Media: Neuromarketing Perspectives on Digital Art and Online Visual Advertising”, Scopus Indexed IEEE Conference Proceedings, 2025.
• “Intelligent Agent-Driven AI Framework for Talent Acquisition and Workforce Retention in Smart Organizations”, Scopus Indexed IEEE Conference Proceedings, 2025.
• “AI-driven SEO Strategies: Enhancing B2B Organic Traffic and Search Visibility”, Scopus Indexed AIP Conference Proceedings, 2025.
• “Assessing the Impact of Print Media in the Digital Era: An AI-driven Analysis of Millennial Buying Decisions”, IEEE IC3TES Conference (Scopus Indexed), 2024.
• “Sentiment Analysis in Mobile Language Learning Apps Utilizing LSTM-GRU for Enhanced User Engagement and Personalized Feedback”, IEEE Conference on Electrical, Electronics, Information and Communication Technology (Scopus Indexed), 2024.

Abdc Indexed / Web Of Science

Journals

ABDC – B Category

“Brand Equity in the Luxury Market: A Study of Consumer Perceptions and Premium Pricing”, Academy of Marketing Studies, 2025.

ABDC – C Category

• “Women Entrepreneurship in National Park: Challenges, Motivations, Growth Potential with Special Reference to Manas National Park, India”, European Economic Letters, 2025.
• “Exploiting the Effectiveness of Video Marketing in Digital Age”, Empirical Economic Letters, 2024.
• “The Role of Green Management in Creating Sustainability Performance on MSMEs”, The British Journal of Administrative Management, 2022.
• “Sustainable Green Innovation Practices in Context to Organizational Performance”, The British Journal of Administrative Management, 2022.
• “Role of Artificial Intelligence in Digital Marketing in Enhancing Customer Engagement”, Scientific Temper (WoS, Google Scholar), 2025.

Peer-reviewed Journals (Ugc Care / International Journals)

• “The Impact of Customers’ Perceptions of the Quality of E-Services on Gratification and Intention to Make Future Purchases in Online Shopping”, Journal of Informatics Education & Research, 2023.
• “Impact of Chatbots on Consumer Decision Making Process for Fashion Apparels in India”, The Online Journal of Distance Education & E-Learning, 2023.
• “Human Resource Management & Analytics in Big Data”, Mukt-Shabd (UGC Care), 2023.
• “The Impact of CRM in ERP for Selected Engineering Companies in Vadodara”, Mukt-Shabd, 2023.
• “Analysis of Online Hall Booking Management System for Wedding Events: A Boon to Food Industry”, IJFANS, 2022.
• “A Study on Work-Life Balance for Employees in Five Star Hotels”, European Chemical Bulletin, 2023.
• “Impact of Social Media Advertising on Consumer Buying Intentions”, Journal of Northern University, 2022.
• “A Study on Consumer Preferences for Online Purchasing of Daily Ethnic Food”, YMER Journal, 2022.
• “A Comparative Study of Indian Higher Education System with Developed Nations”, Scholistic Modelling & Applications, 2022.
• “A Study on Stress Disorder During COVID-19 Pandemic: Review Article”, Korean Review International Journal, 2022.
• “A Study on Impact of Work From Home and Online Education on Human Lifestyle”, Shodh Sanchar (UGC CARE), 2021.
• “A Comparative Study of OTT Platforms as New Entertainment Services”, Design Engineering Journal, 2021.
• “A Study on Rural Product Promotion with Reference to Fertilizer and Pickles Product”, Sambodhi Journal (UGC CARE), 2020.
• “A Study on Preference of Working Men & Women for Ready-to-Eat Food or Takeaways”, Our Heritage (UGC Care Listed Journal), 2020.
• “A Study on Perception of Factors Affecting Purchase Decision of Students Towards Laptop in Pune”, National Journal of Research in Marketing, Finance and HRM, 2020.
• “A Study on Customer Perception Towards Different Brands of Watches”, Webology ( 2021).
• “An Analysis of the Financial Performance of Selected Indian IT Firms”, Webology ( 2021).
• “A Study on Impact of Social Networking Sites Usage by Students”, National Journal of Research in Marketing, Finance and HRM, 2019.
• “A Comparative Study on Various Digital Payment Modes in the Modern Era”, National Journal of Research in Marketing, Finance & HRM, 2020.

Patent Work

• “Data Processing Apparatus for Real-Time Inventory Tracking and Management”, International (UK) Patent, Design Number: 6431017, IPC: G06Q 10/0833, Registered on 17/03/2025.
• “Blockchain System for Transparent Supply Chain Management”, International (German) Patent, Application Number: 20 2024 104 003, IPC: G06Q 10/0833, Published on 29/07/2024.
• “Blockchain System for Transparent Supply Chain Management”, International Patent, Application Number: 20 2024 104 003, Filed on 29/07/2024.
• “Processing Device for Real-Time Supply”, Design Patent, Application Number: 407582-001, CBR No. 202444, Published on 15/02/2024.
• “Currency Sanitizing Machine”, Design Patent, Design Number: 364196-001, Journal No. 382022, Published on 23/09/2022.