Teaching Faculties
Dr. Azharshaheen S. Shaikh
25 + Publications
Associate Professor
PhD, MBA, BE UGC-NET
PhD in Innovation and consumer behaviour from Karnatak University, Dharwad
22 Years
Educational Qualifications
- PhD, MBA, BE UGC-NET
- PhD in Innovation and consumer behaviour from Karnatak University, Dharwad
- MBA in marketing, Visvesvaraya University Belagavi,
- BE in Mechanical Engineering, SDM College of Engineering and Technology, Dharwad
- Publications: 10 (SCOPUS and ABDC)
- Azharshaheen, S.S. et al. (2026). An Exploratory Analysis of Neuromarketing Techniques and Their Impact on Consumer Purchase Decisions. In: Bahaaeddin, A., Hamdan, A. (eds) Digital Horizons: Reimagining Business in the Tech Era. ICBT 2025. Lecture Notes in Networks and Systems, vol 1570. Springer, Cham. https://doi.org/10.1007/978-3-032-00329-4_50
- Kolur, V.B., Azharshaheen, S.S., Kazim, S., Swaroop, K.R., Muniyanayaka, D.K., Jaheer Mukthar, K.P. (2025). Unveiling Integrity: Navigating Ethical Practices in the Realm of Indian Pharmaceutical Marketing Ventures. In: Hamdan, A. (eds) Achieving Sustainable Business through AI, Technology Education and Computer Science. Studies in Big Data, vol 158. Springer, Cham. https://doi.org/10.1007/978-3-031-70855-8_43 (SCOPUS)
- Fernandes, A., Aftab, M., Kazim, S., Swaroop, K.R., Azharshaheen, S.S., Mukthar, K.P.J. (2024). Analyzing the Market Dynamics of Electrical Appliances with a Special Emphasis on Sustainable Electric Energy. In: Hamdan, A. (eds) Achieving Sustainable Business Through AI, Technology Education and Computer Science. Studies in Big Data, vol 159. Springer, Cham. https://doi.org/10.1007/978-3-031-71213-5_44 (SCOPUS)
- Kazim, S., Dave, K.A., Fernandes, A., Azharshaheen, S.S., Swaroop, K.R., Jaheer Mukthar, K.P. (2025). Exploring the Roots of Customer Adaptability Through the Landscape of Physical Retail Environments. In: AlDhaen, E., Braganza, A., Hamdan, A., Chen, W. (eds) Business Sustainability with Artificial Intelligence (AI): Challenges and Opportunities. Studies in Systems, Decision and Control, vol 568. Springer, Cham. https://doi.org/10.1007/978-3-031-71526-6_16 (SCOPUS)
- Roshan Raju, Azharshaheen S. S., Ashok Patil, & Supriya Bhagat. (2023). Samagra: A Sanitation Sustainable Business Model, Empirical Economics Letters, Volume 22, Special Issue 3. https://doi.org/10.5281/zenodo.7859092 (ABDC)
- Fernandes, A., Azharshaheen, S. S., & Kinange, U. M. (2023). Workplace Learning – Informal the New Formal. Korea Review of International Studies, Volume 16, Special issue 07. (ABDC)
- Azharshaheen, S. S., & Fernandes, A. (2022). Accessing Technological Readiness and Its Advancement Influencing Retail by Industry 4.0 Maturity Model. Korea Review of International Studies, Volume 15, Special Issue 03 (ABDC)
- Pol, N., Sengupta A., Azharshaheen, S. S., Fernandes, A., Kumar G, S., & Parappagouda, S. K. (2022). Influence of pressure parameters as a mediator amidst green supply chain management and distribution channel performance: Perspective of FMCG product distribution. World Journal of Management and Economics, 15(5). [Link to the article: https://wesro.org/volume-15-issue-05/] (ABDC)
- Mallik, D. M. A., & Azharshaheen, S.S. (2021). Neuromarketing managemental applications in marketing. Empirical Economics Letters, Volume 20, Issue Special Issue 3 (ABDC)
- Azharshaheen, S. S., et al., (2020). Intention to Use the Wearable Technology and Factors Influencing the Adoption. Journal of Critical Reviews, 7(1), 2394–5125. (SCOPUS)
- Developed and conducted tailored training programs for Tata Motors, Kirloskar Oil Enginess Ltd, KMF (Dharwad), TIWAC (Dharwad) and others.
- Trainer for Personality development, Communication skills, Interview and Group Discussion skills
- Led research methodology, data analysis using SPSS, and data visualization training sessions for faculty members and research scholars
- Delivered training sessions on Marketing strategy, Customer Centricity, Communication Skills, and Personality Development, Industry 4.0, AI in Marketing
- Provided consulting services for digital marketing campaign (NawangFromTawang) on
