Teaching Faculties
Dr. Deepa Kedar Rele
12 Publications
Sr. Assistant Professor
Evaluating Advertisement Appeal`s Effectiveness on Top of Mind Awareness Using AI and Machine Learning Techniques
B. Com, LLB, MMM, PhD
18 Years
| Sr. No. | Title of Paper | Journal Details | Category | Year |
|---|---|---|---|---|
| 1 | Evaluating Advertisement Appeal’s Effectiveness on Top of Mind Awareness Using AI and Machine Learning Techniques | International Conference on Innovative Computing, Intelligent Communication
and Smart Electrical Systems (ICSES) DOI:10.1109/ICSES63760.2024.10910537 |
IEEE Conference | 2025 |
| 2 | An empirical study of the impact of Neurobranding applications used by Amul on consumer buying behavior | Journal of Computational Analysis and Applications (JoCAAA), Eudoxus
Press ISSN: 1572-9206, Vol. 33 No. 4 |
Scopus | 2024 |
| 3 | Analysis of Online Shopping Behavior of Millennials in the Indian Market Context | European Economic Letters (EEL), 14(2), 2960–2967 | ABDC | 2024 |
| 4 | Analyzing Impact of Work Environment on Employee Well-Being: To Flourish the Employee’s Performance in an Organization | European Economic Letters (EEL), 14(2), 2951–2959 | ABDC | 2024 |
| 5 | From Bowls to Brands: An Empirical Study Assessing Customer Preferences for Breakfast Cereal Brands in India | International Journal of Cultural Studies and Social Sciences Vol-20, Issue-1, No.55, ISSN: 2347-4777 |
UGC Care | 2024 |
| 6 | A Study of Managers’ Attitude towards Ethical Marketing Practices | Indian Journal of Psychology Vol. 15, Issue 8, ISSN: 0019-5553 |
UGC Care | 2024 |
| 7 | All about Neuroscience, Technology, Psychology and Marketing: Neuromarketing | Rabindra Bharati Patrika ISSN: 0937-0037, Volume XXVII |
UGC Care | 2024 |
| 8 | An Exploratory Study on the Spending Pattern of DINK (Double Income No Kids) Community from India | Journal of Informatics Education and Research Volume 3, Issue 2, Pages 1166-1179 |
ABDC | 2023 |
| 9 | Scale Development Initiative for OTT Services (Over-the-Top) Usage Behaviour in India | The Online Journal of Distance Education and e-Learning Volume 11, Issue 2 |
UGC Care | 2023 |
| 10 | A Study on Consumer Buying Behavior of Baby Care Products in Navi Mumbai Area | IJFANS International Journal of Food and Nutritional Sciences Volume 11, Issue 9, Page 4093 ISSN (Print): 2319-1775 |
UGC Care | 2022 |
| 11 | Impact of Neuromarketing Strategies Adopted by Companies for Baby Care Products in Indian Market on Consumer Psychology | Neuroquantology Volume 19, Issue 10, Pages 318-331 DOI:10.48047/nq.2021.19.10.NQ2182 |
UGC Care | 2021 |
| 12 | A Study on Consumer Buying Behavior of Baby Care Products in Navi Mumbai Area | IJFANS International Journal of Food and Nutritional Sciences Volume 11, Issue 9, Page 4093 ISSN (Print): 2319-1775 |
UGC Care | 2022 |
| Sr. No. | Title of Case Study | Journal Details | Category | Year |
|---|---|---|---|---|
| 1 | Heritage on Wheels: The Cultural and Economic Impact of Kolkata Trams | Handbook of Case Studies (Volume-IV), Himalaya Publishing House ISBN: 978-93-6557-901-7 |
Case Study Book | 2024 |
| 2 | Rebranding the Bird: Twitter’s Transformation into X | Handbook of Case Studies (Volume-IV), Himalaya Publishing House ISBN: 978-93-6557-901-7 |
Case Study Book | 2024 |
| 3 | Zomato’s Recipe for Success: Innovative Marketing Strategies | Handbook of Case Studies (Volume-IV), Himalaya Publishing House ISBN: 978-93-6557-901-7 |
Case Study Book | 2024 |
| 4 | Memory and Marketing: Tapping into Nostalgia with Neuroscience | Handbook of Case Studies (Volume-IV), Himalaya Publishing House ISBN: 978-93-6557-901-7 |
Case Study Book | 2024 |
| 5 | It’s Time for CDR – Corporate Digital Responsibility | Handbook of Case Studies (Volume-IV), Himalaya Publishing House ISBN: 978-93-6557-901-7 |
Case Study Book | 2024 |
| 6 | Brain, Behavior and Business: Applications of Neuromarketing | Handbook of Case Studies (Volume-III), Himalaya Publishing House ISBN: 978-93-6557-901-7 |
Case Study Book | 2023 |
| 7 | Custard has a new avatar! Weikfield Instant Custard Mix | Handbook of Case Studies (Volume-III), Himalaya Publishing House ISBN: 978-93-6557-901-7 |
Case Study Book | 2024 |
| 8 | It’s all about “Vagus”: Neuroscience Unveiling Our Eating Habits | Handbook of Case Studies (Volume-III), Himalaya Publishing House ISBN: 978-93-6557-901-7 |
Case Study Book | 2024 |
| 9 | “Zudio”: The Strategic Sweet Spot in Indian Fast Fashion | Handbook of Case Studies (Volume-III), Himalaya Publishing House ISBN: 978-93-6557-901-7 |
Case Study Book | 2024 |
| 10 | The Rise and Fall of Crypto King – The Sam Bankman-Fried Saga of Greed | Handbook of Case Studies (Volume-III), Himalaya Publishing House ISBN: 978-93-6557-901-7 |
Case Study Book | 2024 |
| 11 | Olfactory Marketing: A New Dimension of Branding | Handbook of Case Studies (Volume-III), Himalaya Publishing House ISBN: 978-93-6557-901-7 |
Case Study Book | 2024 |
| 12 | “Shravan” Special Menu: A Case Study on McDonald’s Adaptation to Indian Taste Buds | Handbook of Case Studies (Volume-III), Himalaya Publishing House ISBN: 978-93-5840-742-6 |
Case Study Book | 2023 |
| 13 | Benchmarking in Services: Through the Lens of Singapore Airlines | Handbook of Case Studies (Volume-II), Himalaya Publishing House ISBN: 978-93-5840-742-6 |
Case Study Book | 2023 |
| 14 | Revisiting Marketing Strategy Through the Lens of Lenskart | Handbook of Case Studies (Volume-II), Himalaya Publishing House ISBN: 978-93-5840-742-6 |
Case Study Book | 2023 |
| 15 | Neuromarketing: What Skills the Marketers Will Need in 2025? | Handbook of Case Studies (Volume-I), Himalaya Publishing House ISBN: 978-93-5693-971-4 |
Case Study Book | 2023 |
| Sr. No. | Title | Details | Year of Publication |
|---|---|---|---|
| 1 | Neuromarketing and Marketing Effectiveness: Exploring Recent Trends for Strategic Impact |
ISBN: 978-93-93622-62-4 Publisher: IOT Academy |
2024 |
| 2 | Consumer Behavior |
ISBN: 978-81-970457-1-4 DOI: https://doi.org/10.59646/consumbehav/132 Publisher: San International Scientific Publications |
2024 |
| 3 | Indian Management Case Studies |
Sans International Scientific Publications Volume 1, Pages 11–20 |
2024 |
- Corporate Social Responsibility: A Pathway to Sustainable Progress, MCCIA, Sampada Dec2024
- Driving MSME Growth with Innovative Marketing, , MCCIA, Sampada, Diwali Special Issue
- Growing Green: The Vital Role of Sustainable Agriculture in Our Future, MCCIA, Sampada, July2024
- Government Boost for Women in Business, MCCIA, Sampada, Feb 2025
- Invited as a columnist for year 2025 in Marathi (Regional Language) newspaper PunyaNagari under the title “नकळत व्यवस्थापन”; fortnightly publication
