Dr. Prashant Pogul

Publication

• Interface of Experiential Marketing Shoppers behavior and Loyalty in Organized Retailing Study on Select Retail Malls in Greater Hyderabad, Jour of Adv Research in Dynamical & Control Systems, 10, 08, 2018-05
• Co Relating Shopping through Experience: An Experiential Marketing Investigation at Prasad's Multiplex Hyderabad., European journal of molecular and clinical medicine, 7, 4, 2020-11-01
• Shoppers 'Thinking& Action' Towards Shopping at forum Sujana Mall Hyderabad, An Experiential Marketing Approach., European journal of molecular and clinical medicine, 7, 4, 2020-11-01
• Influence of Experiential Marketing on Shoppers Behaviour at Gvk Mall Hyderabad, International Journal of Recent Technology and Engineering IJRTE, 8, 6, 2020-03-01
• Influence of Retail Therapy upon Shoppers Experience in Organized Retailing at Select Retail Malls in Greater Hyderabad, International Journal of Recent Technology and Engineering - IJRTE, 8, 5, 2020-01-01
• Banking Theory & Practice Text Book, Himalaya Publications, 2019-05-01
• Paper Presented 'Influence of Experiential Marketing on Shoppers Behaviour at GVK Mall'., One Day National seminar on Innovative Methods and Challenges in Accounting, Management & Financial Sectors (IMCAMFS-2019), 2019-06-01
• A National Seminar on Emerging Technology Trends in Banking, Insurance, Finance & Marketing, Department of Commerce & Management Osmania University, 2019-10-01
• Presented a case study on Bio-Gas plant at vegetable market the sustainable initiative organized by WTO chairs programme, School of Management, Kathmandu University Nepal, 2023-03-01
• Patent Title: A System and Method for Enhanced Deep Fake Detection Using Ensemble Machine Learning on Social Media Application Number: 202441095259, Filing Date-03/12/2024
• International conference paper presentation at Dr D.Y Patil Institute of management studies, Pune M.H Titled - A study on rules, regulations & procedure for availing benefits under Package Scheme Incentives 19 for MSME'S March 2025