Prof. Bipin Bihari Pradhan

Publication

• “Optimization Potential Using AI and Metaverse in Supply Chain Management: A Forward-looking Perspective”, Business, Management and Economics Engineering, ISSN: 2669-2481 / eISSN: 2669-249X, Volume 22, Issue 01, 2024 (Scopus Indexed).
• “E-Business: Trends, Challenges and Future Directions”, Business, Management and Economics Engineering, ISSN: 2669-2481 / eISSN: 2669-249X, Volume 22, Issue 01, 2024 (Scopus Indexed).
• “Pre- and Post COVID-19 Pandemic: Impact on Indian Consumer Behaviors on Instagram and Influencer Marketing”, Korea Review of International Studies, ISSN: 1226-4741, Volume 17, Issue 57 (ABDC Indexed).
• “Consumer Response to COVID-19: A Thematic Analysis of Behavioral Shifts in Unstable Environments”, International Journal of Innovative Science and Research Technology, ISSN: 2456-2165 (Peer Reviewed).

Book Chapters

• “A Study on Multidimensional Role of Cooperatives in Financial Inclusion in India”, ICMAI, PHD Chamber of Commerce and Industry.
• “Impact of Artificial Intelligence on Virtual Teacher Learner Engagement: Redefining Educational Dynamics”, IGI Global, DOI Link (Scopus Indexed).
• “The Impact of Influencer Marketing on the Indian Fashion Industry”, Lambert Academic Publishing, ISBN: 9786207473830.
• “Ignite and Thrive: A Guide to Entrepreneurship and Developing Small Scale Business”, Notion Press, ISBN: 0000000535771.
• “Soulful Leadership: A Spiritual Approach to Organizational Success”, Notion Press, ISBN: 0000000538649.
• “Beyond Likes: The Indian Social Media Influencer’s Guide to Meaningful Impact”, Pencil, ISBN: 9789358836691.

Patent

• “Digital Marketing Strategies to Improve Customer Experience and Engagement”, Application No: 202441032257, filed under The Patents Act, 1970 and The Patents Rules, 2003.