Prof Komal Suryavanshi

Publications

• Suryavanshi, K., Gahlot, P., Thapa, S. B., Gandhi, A., & Raman, R. (2022). Gamification on OTT platforms: A behavioural study for user engagement. International Journal of Advanced Computer Science and Applications, 13(9).
• A. Rajput, K. Suryavanshi, S. B. Thapa, P. Gahlot and A. Gandhi, "The Impact of Social Media Influencers on Ecoconscious Consumers," 2024 ASU International Conference in Emerging Technologies for Sustainability and Intelligent Systems (ICETSIS), Manama, Bahrain, 2024, pp. 1-6, doi: 10.1109/ICETSIS61505.2024.10459444.
• Rajput, A., Suryavanshi, K., & Gandhi, A. (2024). “Whom to Trust?”: To Investigate the Efficacy of Influencer Marketing and Social Media Sponsored Advertisements. In Corporate Democracy, Open Innovation, and Growth: Business Transformation in Developing Economies (pp. 319-355). Cham: Springer Nature Switzerland.
• Gahlot, P., Suryavanshi, K., & Gandhi, A. (2024). Revolutionizing decision-making: How retailers can harness the potential of avatars in augmented reality to enrich the customer experience?. Cogent Business & Management, 11(1), 2432542.
• Gahlot, P., Suryavanshi, K., Gandhi, A., & Raman, R. (2023, June). Augmented Reality Application for Sustainable Development–A Grounded Theory Approach. In 2023 International Conference on Sustainable Computing and Smart Systems (ICSCSS) (pp. 635-642). IEEE.
• Thapa, S. B., Gahlot, P., Suryavanshi, K., Gandhi, A., & Raman, R. (2023). A non-intrusive experiment to examine the visual attention data on exposure to a brand using eye tracking. Journal of Consumer Science, 19(3), 399-414.
• Suryavanshi, K., & Gandhi, A. (2024, July). Role of Gamification in Shaping E-Wallet Purchase Behaviour: A Mixed-Method Analysis. In 2024 2nd International Conference on Sustainable Computing and Smart Systems (ICSCSS) (pp. 1178-1185). IEEE.