ADMISSION PROCESS

1. Submission of Online Application
2. Appear in Symbiosis Online proctored MBA Entrance Exam SKILL-CAT OR Appear in national-level / state level exam
3. Shortlisting based on Normalized Percentile
4. Group Discussion
5. Personal Interview
6. Final merit list based on Composite Score
7. Tie Breaking Criteria

Seats are limited. All students are encouraged to apply in the earlier rounds.  In every round preference will be given to people who have appeared for Symbiosis SKILL-CAT. Only people who have appeared in SKILL-CAT are eligible for MBA Scholarships.

For “MBA Admissions Entrance Exam Information Brochure / Booklet “ – Click Here

SKILL CAT – EXAM STRUCTURE

Total Duration: 60 minutes

Total Marks: 50

Question Type: MCQ – Single Select

Sections (4 total):

For “MBA Admissions Entrance Exam Information Brochure / Booklet ” Click Here

For “Unfair Means Committee” Click Here 

For “MBA Entrance Exam SKILL – CAT Instructions” Click Here 

Eligibility Criteria for Indian Students

1. Passed minimum three-year duration Bachelor’s Degree awarded by any of the Universities recognised by University Grants Commission or Association of Indian Universities in any discipline with at least 50% marks in aggregate or equivalent for the general open category (at least 45% in case of candidates of backward class categories, Economically Weaker Section and Persons with Disability belonging to Maharashtra State only) or its equivalent.

AND

2. Passed SKILL-CAT Exam  OR Any National Entrance Exam like CAT / MAT / SNAP / GMAT / MAH-CET.

3. Candidates have to also appear in Group Discussion / Personal Interview

4. The final Merit list shall be prepared on the basis of Composite Score. Please refer to the Please refer to the document  “MBA Admissions Entrance Exam Information Brochure / Booklet for more details.

Eligibility Criteria for NRI / International Students

1. Passed minimum 3 Year Bachelor’s Degree programme with minimum 50% marks or equivalent grade

AND

2. Passed SKILL-CAT Exam  OR apply with valid GMAT / GRE scores

3. All foreign qualifications need to be verified by the Association of Indian Universities (AIU) by the candidate (The application format is available on link: https://aiu.ac.in/documents/index/downloads/evaluationform.pdf before seeking provisional admission.

4. Candidates have to also appear in Group Discussion / Personal Interview.

5.The final Merit list shall be prepared on the basis of Composite Score. Please refer to the Pdf document for more details.

PROGRAM STRUCTURE

Career Opportunities

Diverse Career Pathways After MBA in Digital Marketing

An MBA in Digital Marketing opens doors to a wide range of fast-growing and skill-oriented careers across industries. Graduates can pursue roles such as:

• Digital Marketing Manager – Leading digital campaigns, brand visibility, and online growth strategies.
• Social Media Manager – Managing brand communication, content calendars, and influencer collaborations.
• SEO/SEM Specialist – Optimizing online visibility and managing search engine marketing.
• Content Marketing Manager – Developing content strategies for blogs, videos, and social platforms.
• Performance Marketing Specialist – Managing paid campaigns on Google, Meta, and other ad platforms.
• Marketing Analyst – Interpreting campaign data and generating insights for decision-making.
• Brand Manager / Digital Brand Strategist – Strengthening brand positioning through digital channels.
• E-Commerce Marketing Manager – Handling marketplace promotions, product visibility, and online sales.
• Digital PR & Corporate Communication Executive – Managing brand reputation across digital platforms.
• MarTech & Automation Specialist – Handling CRM tools, email automation, and customer journey mapping.
• Influencer Marketing Manager – Driving creator partnerships and digital collaborations.
• Entrepreneur / Freelancer – Starting agencies, content studios, and digital media consultancies.

Top Recruiting Sectors

MBA Digital Marketing graduates are recruited across multiple high-demand sectors, including:

• Digital Marketing & Advertising Agencies
• Media & Entertainment Industry
• OTT & Digital Content Platforms
• E-Commerce & Retail Companies
• Corporate Communication & Public Relations
• Information Technology & Tech-Enabled Enterprises
• Banking, Finance & Insurance (BFSI)
• FMCG, Lifestyle & Consumer Brands
• EdTech, HealthTech & Service Industries

Program Overview

The MBA in Digital Marketing is a contemporary two-year program crafted to develop strong analytical, creative, and strategic capabilities. The curriculum blends foundational management learning with industry-focused digital marketing tools, ensuring students are equipped for modern marketing challenges.

Key Highlights

• Industry-aligned curriculum with hands-on projects
• Training on essential digital tools & certifications
• Focus on performance marketing, social media strategy, and analytics
• Live campaigns, case studies, and practical assignments
• Guidance from experienced faculty and industry professionals
• Exposure to emerging areas like AI-driven marketing, automation, and e-commerce

Why Digital Marketing?

India ranks among the fastest-growing digital economies. With businesses shifting to digital-first strategies, demand for skilled digital marketers is rising rapidly. Organizations need professionals who can drive online growth, manage digital platforms, and convert insights into measurable results.

Career Opportunities

Graduates can pursue roles such as:

• Digital Marketing Manager
• Social Media Strategist
• Performance Marketing Specialist
• SEO/SEM Analyst
• Content & Brand Manager
• Marketing Automation Executive
• Digital Analytics Consultant
• E-commerce Marketing Manager

Program Outcome

This MBA prepares students to lead digital initiatives with confidence, creativity, and technical proficiency—addressing the growing skill gap in the digital business landscape and opening global career pathways.