Program Details
Digital Media is the success key for most of the industries in the 21st century. Every other customer in the world is a digital customer. As the digital audience is growing rapidly, the industries also need to mark their presence digitally, which brings up the great potential of digital media jobs as well as entrepreneurial opportunities.
This program also aims to inculcate the entrepreneurial intent in students for start-up ideas and helps them to be a technopreneur. This program equips students with skills to ideate, research, interview, write and produce all digital media and communications formats. Thus, this program prepares students digitally ready to serve across all the industries.
PROGRAM STRUCTURE
| Semester | Course Code | Course Title |
|---|---|---|
| Semester I | DMM 101 | Introduction to Digital Marketing |
| DMM 102 | Business Computing | |
| DMM 103 | Creative Writing for Digital Media | |
| DMM 104 | Introduction to Integrated Marketing Communication (IMC) | |
| MGMT 120 | Principles of Marketing | |
| IDSCUG01 | Indian Knowledge System | |
| IDSC II | Open Elective | |
| Semester II | DMM 201 | Social Media Marketing |
| DMM 202 | Visual Design | |
| DMM 203 | Communication Theory | |
| DMM 204 | Branding and Brand Positioning | |
| DMM 205 | Market and Competition Analysis | |
| DMM 206 | Internship I | |
| IDSCUG02 | Career Development Skills | |
| IDSC II | Open Elective | |
| Semester III | DMM 301 | Technical Writing |
| DMM 302 | Consumer Behavior | |
| DMM 303 | Search Engine Marketing and PPC | |
| DMM 304 | Web Development | |
| DMM 305 | Content Marketing | |
| IDSCUG03 | Constitution of India | |
| IDSC II | Open Elective | |
| Semester IV | DMM 401 | Digital Media Analytics |
| DMM 402 | Reputation Management | |
| DMM 403 | Search Engine Optimization | |
| DMM 404 | Mobile App and Email Marketing | |
| DMM 405 | Video Marketing | |
| DMM 406 | Internship II | |
| IDSCUG04 | Career Progression Skills | |
| IDSC II | Open Elective | |
| Semester V | DMM 501 | Creative Concept Brief |
| DMM 502 | Digital Entrepreneurship | |
| DMM 503 | Cyber Security | |
| DMM 504 | Tools in Digital Marketing | |
| DMM 505 | Digital Media Planning and Buying | |
| IDSC II | Open Elective | |
| Semester VI | IDSCUG05 | Environmental Studies and Sustainability |
| IDSC II | Open Elective | |
| DMM 601 | Internship III |
