Program Details

Digital Media is the success key for most of the industries in the 21st century. Every other customer in the world is a digital customer. As the digital audience is growing rapidly, the industries also need to mark their presence digitally, which brings up the great potential of digital media jobs as well as entrepreneurial opportunities.

This program also aims to inculcate the entrepreneurial intent in students for start-up ideas and helps them to be a technopreneur. This program equips students with skills to ideate, research, interview, write and produce all digital media and communications formats. Thus, this program prepares students digitally ready to serve across all the industries.

PROGRAM STRUCTURE

Semester Course Code Course Title
Semester I DMM 101 Introduction to Digital Marketing
DMM 102 Business Computing
DMM 103 Creative Writing for Digital Media
DMM 104 Introduction to Integrated Marketing Communication (IMC)
MGMT 120 Principles of Marketing
IDSCUG01 Indian Knowledge System
IDSC II Open Elective
Semester II DMM 201 Social Media Marketing
DMM 202 Visual Design
DMM 203 Communication Theory
DMM 204 Branding and Brand Positioning
DMM 205 Market and Competition Analysis
DMM 206 Internship I
IDSCUG02 Career Development Skills
IDSC II Open Elective
Semester III DMM 301 Technical Writing
DMM 302 Consumer Behavior
DMM 303 Search Engine Marketing and PPC
DMM 304 Web Development
DMM 305 Content Marketing
IDSCUG03 Constitution of India
IDSC II Open Elective
Semester IV DMM 401 Digital Media Analytics
DMM 402 Reputation Management
DMM 403 Search Engine Optimization
DMM 404 Mobile App and Email Marketing
DMM 405 Video Marketing
DMM 406 Internship II
IDSCUG04 Career Progression Skills
IDSC II Open Elective
Semester V DMM 501 Creative Concept Brief
DMM 502 Digital Entrepreneurship
DMM 503 Cyber Security
DMM 504 Tools in Digital Marketing
DMM 505 Digital Media Planning and Buying
IDSC II Open Elective
Semester VI IDSCUG05 Environmental Studies and Sustainability
IDSC II Open Elective
DMM 601 Internship III