Program Details

Digital Media is the success key for most of the industries in the 21st century. Every other customer in the world is a digital customer. As the digital audience is growing rapidly, the industries also need to mark their presence digitally, which brings up the great potential of digital media jobs as well as entrepreneurial opportunities.

This program also aims to inculcate the entrepreneurial intent in students for start-up ideas and helps them to be a technopreneur. This program equips students with skills to ideate, research, interview, write and produce all digital media and communications formats. Thus, this program prepares students digitally ready to serve across all the industries.


Principles of Marketing I Consumer Behaviour
Introduction to Digital Marketing Visual Design
Excel Spreadsheets Communication Theory
Market and Competition Analysis Branding and Brand Positioning
Marketing Communication Creative Writing for Digital Media
Interdisciplinary Course – I Interdisciplinary Course – II
Mini Project I EVS
Internship I
Technical Writing Digital Media Analytics
Social Media Marketing Reputation Management
Search Engine Marketing Search Engine Optimization
Web Development Mobile App and Email Marketing
Content Marketing Video Marketing
Interdisciplinary Course – III Interdisciplinary Course – IV
Mini Project II Disaster Management
Internship II
SEMESTER V Internship
Creating Concept Brief Internship III
Cyber Security
Tools in Digital Marketing
Digital Media Planning and Buying
Interdisciplinary Course – V