Program Details
Digital Media is the success key for most of the industries in the 21st century. Every other customer in the world is a digital customer. As the digital audience is growing rapidly, the industries also need to mark their presence digitally, which brings up the great potential of digital media jobs as well as entrepreneurial opportunities.
This program also aims to inculcate the entrepreneurial intent in students for start-up ideas and helps them to be a technopreneur. This program equips students with skills to ideate, research, interview, write and produce all digital media and communications formats. Thus, this program prepares students digitally ready to serve across all the industries.
PROGRAM STRUCTURE
| SEMESTER I | SEMESTER II |
|---|---|
| Principles of Marketing I | Consumer Behaviour |
| Introduction to Digital Marketing | Visual Design |
| Excel Spreadsheets | Communication Theory |
| Market and Competition Analysis | Branding and Brand Positioning |
| Marketing Communication | Creative Writing for Digital Media |
| Interdisciplinary Course – I | Interdisciplinary Course – II |
| Mini Project I | EVS |
| Internship I |
| SEMESTER III | SEMESTER IV |
|---|---|
| Technical Writing | Digital Media Analytics |
| Social Media Marketing | Reputation Management |
| Search Engine Marketing | Search Engine Optimization |
| Web Development | Mobile App and Email Marketing |
| Content Marketing | Video Marketing |
| Interdisciplinary Course – III | Interdisciplinary Course – IV |
| Mini Project II | Disaster Management |
| Internship II |
| SEMESTER V | Internship |
|---|---|
| Creating Concept Brief | Internship III |
| Pay-per-Click | |
| Cyber Security | |
| Tools in Digital Marketing | |
| Digital Media Planning and Buying | |
| Interdisciplinary Course – V |
