Program Details
Retailing is changing today, and the business environment demands professionals with an ability to learn new skill sets, adapt and think out of the box. Today, an understanding of the complete value chain of the industry has become imperative for jobs at all levels in the sector. Keeping that in mind, the program has been designed in such a way so as to at provide a comprehensive view of retailing, e-commerce, digitization of retail and analysis of the retail environment and exposure to issues and developments in the industry.
BBA in Retail Management and E-Commerce Management will provide rigorous business and management education as well as functional specialization in Retail Management with special emphasis on ecommerce and digital technologies. In fact, this program will equip the student with advanced theoretical inputs and also its applications in the business.
On successful completion of the program, besides a career in the retail sector, this program will also provide a solid foundation for employment in any industry which interfaces with retailers.
PROGRAM STRUCTURE
| SEMESTER I | SEMESTER II |
|---|---|
| Principles of Management | Retail Merchandise Management |
| Theory and Applications of Retail Economics | Elements of HRM and OB |
| Accounting for Business Decision | Consumer Psychology and Buying Behaviour |
| Business Computing | Introduction to E-Commerce |
| Principles of Marketing | Retail Logistics Management |
| Basics of Retailing and Retail Operations | EVS |
| Communication Skills-I | Communication Skills-II |
| IDSC Talent Skills (Non-Credit, Choice Based) | Internship I |
| SEMESTER III | SEMESTER IV |
|---|---|
| Legal Practices in Retail and E-Commerce | Retail Supply Chain Management and Dropshipping |
| Retail Store Design & Layout Planning | Retail Store Operations & Mall Management |
| CRM in Retail and E-Commerce | Retail Information System: Design, Approach, and Components |
| Market Research Techniques | Fundamentals of Digital Marketing for Retail Business |
| Visual Merchandising | Startups in Retail |
| E-Commerce Infrastructure and Framework in Retail | Disaster Management |
| Personal Enhancement Skill-I | Personal Enhancement Skill-II |
| IDSC Talent Skills (Non-Credit, Choice Based) | Internship II |
| SEMESTER V | SEMESTER VI |
|---|---|
| Product and Service Strategy | Business Ethics and Governance in Retail and E-Commerce (MOOCs with INT III) |
| Branding for Retail Managers | Start-ups in Digital Retail and E-Commerce (MOOCs with INT III) |
| Entrepreneurship and Family Business Management | Internship |
| Digital Marketing and User Experience | |
| Retail Data Analytics | |
| Franchise Management | |
| Professional Competency Skill –I | |
| IDSC Talent Skills (Non-Credit, Choice Based) |
