Program Brochure
BBA (Digital Media & Marketing)
Step into the fast-paced world of digital brands, content, and online consumer engagement with the BBA in Digital Media & Marketing.
Duration
3 Years
Students can download brochure to know more about the programme and apply for admissions 2026.
This future-ready undergraduate program is designed for students who aspire to build careers in digital marketing, media, branding, content creation, and performance marketing.
The program blends core business fundamentals with hands-on digital media skills, enabling students to understand not only what digital strategies work—but why they work. From social media storytelling and influencer marketing to SEO, analytics, paid advertising, and brand communication, students gain a 360-degree understanding of how modern brands engage audiences across platforms.
Learning goes far beyond classrooms through live projects, industry interactions, digital labs, internships, and campaign simulations, guided by faculty with strong academic and industry exposure. The curriculum is mapped to emerging job roles in the digital economy and aligned with industry expectations, ensuring graduates are job-ready, adaptable, and future-focused.
Whether you aim to work with leading digital agencies, global brands, media houses, or launch your own digital venture, this program prepares you not just to enter the digital world—but to thrive and lead in it.
Eligibility Criteria
- Educational Qualification
Passed 10+2 (or equivalent) in any stream (Arts, Commerce, Science) from a recognized Board with:
Minimum 50% aggregate marks (General Category)
Minimum 45% marks (Reserved categories as per norms) - Admission Process
Admission through the university’s prescribed selection process, which may include an aptitude assessment and/or personal interaction. - Background Advantage (Not Mandatory)
Students with interest or exposure in social media, content creation, design, blogging, marketing, or entrepreneurship may have an added advantage. - Language Proficiency
Proficiency in English (written and spoken) is essential due to the nature of digital communication and industry interaction.
Diverse Career Pathways After BBA in Digital Media & Marketing
Career opportunities include roles such as
Graduates are equipped for entry-level and growth-oriented roles across digital, media,
and marketing ecosystems.
Key Career Roles
Digital Marketing Executive
Plan and execute integrated digital campaigns across platforms
Social Media Manager / Executive
Manage brand presence, engagement, and online communities
Content Creator / Content Strategist
Develop content for blogs, social media, video, and campaigns
SEO / SEM Executive
Optimize websites and manage paid search campaigns
Performance Marketing Executive
Handle paid media campaigns across Google, Meta, and marketplaces
Brand Communication Executive
Support brand storytelling and messaging strategies
Influencer Marketing Executive
Manage influencer collaborations and campaign performance
Media Planning & Buying Executive
Assist in digital media planning and campaign execution
Marketing Analytics Executive
Analyze digital performance data and generate insights
Digital Account Executive
Manage client communication and campaign delivery in agencies
Entrepreneur / Freelancer
Start a digital agency, content studio, or freelance career
E-commerce Marketing Executive
Manage product listings, promotions, and digital sales growth
Top Recruiting Sectors
Digital Marketing & Creative Agencies
Media & Entertainment Companies
E-commerce & D2C Brands
FMCG & Consumer Brands
Startups & Tech Companies
EdTech, FinTech & HealthTech Firms
Retail & Lifestyle Brands
Hospitality, Travel & Real Estate Marketing
Influencer & Creator Economy Platforms
Curriculum Details
| Course Code | Course Title | L | T | P | S | Total Credits |
|---|---|---|---|---|---|---|
| DMM 101 | Introduction to Digital Marketing | 1 | 1 | 1 | 1 | 4 |
| DMM 102 | Business Computing | 1 | 0 | 1 | 1 | 3 |
| DMM 103 | Creative Writing for Digital Media | 1 | 0 | 1 | 1 | 3 |
| DMM 104 | Introduction to Integrated Marketing Communication (IMC) | 1 | 0 | 1 | 1 | 3 |
| MGMT 120 | Principles of Marketing | 1 | 1 | 1 | 1 | 4 |
| IDSCUG01 | Indian Knowledge System | 0 | 0 | 0 | 2 | 2 |
| IDSC II Open Elective (July Session): University offers a curated bouquet of courses to be undertaken through Massive Open Online Courses (MOOCs) by all undergraduate (UG) students admitted to the university. (2 Credit) | 0 | 0 | 0 | 2 | 2 | |
| Total Credit | 21 | |||||
| Course Code | Course Title | L | T | P | S | Total Credits |
|---|---|---|---|---|---|---|
| DMM 201 | Social Media Marketing | 1 | 0 | 1 | 1 | 3 |
| DMM 202 | Visual Design | 1 | 0 | 1 | 1 | 3 |
| DMM 203 | Communication Theory | 1 | 0 | 1 | 1 | 3 |
| DMM 204 | Branding and Brand Positioning | 1 | 1 | 1 | 1 | 4 |
| DMM 205 | Market and Competition Analysis | 1 | 0 | 1 | 1 | 3 |
| DMM 206 | Internship I | 0 | 0 | 0 | 8 | 8 |
| IDSCUG02 | Career Development Skills | 0 | 0 | 0 | 2 | 2 |
| IDSC II Open Elective (January Session): Students are required to select and complete courses offered through SWAYAM/NPTEL (Minimum 2 Credits) platforms as part of their UG programme requirements. | 0 | 0 | 0 | 2 | 2 | |
| Total Credit | 28 | |||||
| Course Code | Course Title | L | T | P | S | Total Credits |
|---|---|---|---|---|---|---|
| DMM 301 | Technical Writing | 1 | 0 | 1 | 1 | 3 |
| DMM 302 | Consumer Behavior | 1 | 1 | 1 | 1 | 4 |
| DMM 303 | Search Engine Marketing and PPC | 1 | 0 | 1 | 1 | 3 |
| DMM 304 | Web Development | 1 | 1 | 1 | 1 | 4 |
| DMM 305 | Content Marketing | 1 | 1 | 1 | 1 | 4 |
| IDSCUG03 | Constitution of India | 0 | 0 | 0 | 2 | 2 |
| IDSC II Open Elective (July Session): University offers a curated bouquet of courses to be undertaken through Massive Open Online Courses (MOOCs) by all undergraduate (UG) students admitted to the university. (2 Credit) | 0 | 0 | 0 | 2 | 2 | |
| Total Credit | 22 | |||||
| Course Code | Course Title | L | T | P | S | Total Credits |
|---|---|---|---|---|---|---|
| DMM 401 | Digital Media Analytics | 1 | 0 | 1 | 1 | 3 |
| DMM 402 | Reputation Management | 1 | 1 | 1 | 1 | 4 |
| DMM 403 | Search Engine Optimization | 1 | 1 | 1 | 1 | 4 |
| DMM 404 | Mobile App and Email Marketing | 1 | 1 | 1 | 1 | 4 |
| DMM 405 | Video Marketing | 1 | 1 | 1 | 1 | 4 |
| DMM 406 | Internship II | 0 | 0 | 0 | 8 | 8 |
| IDSCUG04 | Career Progression Skills | 0 | 0 | 0 | 2 | 2 |
| IDSC II Open Elective (January Session): Students are required to select and complete courses offered through SWAYAM/NPTEL (Minimum 2 Credits) platforms as part of their UG programme requirements. | 0 | 0 | 0 | 2 | 2 | |
| Total Credit | 31 | |||||
| Course Code | Course Title | L | T | P | S | Total Credits |
|---|---|---|---|---|---|---|
| DMM 501 | Creative Concept Brief | 1 | 1 | 1 | 1 | 4 |
| DMM 502 | Digital Entrepreneurship | 1 | 1 | 1 | 1 | 4 |
| DMM 503 | Cyber Security | 1 | 1 | 1 | 1 | 4 |
| DMM 504 | Tools in Digital Marketing | 1 | 1 | 1 | 1 | 4 |
| DMM 505 | Digital Media Planning and Buying | 1 | 1 | 1 | 1 | 4 |
| IDSC II Open Elective (July Session): University offers a curated bouquet of courses to be undertaken through Massive Open Online Courses (MOOCs) by all undergraduate (UG) students admitted to the university. (2 Credit) | 0 | 0 | 0 | 2 | 2 | |
| Total Credit | 22 | |||||
| Course Code | Course Title | L | T | P | S | Total Credits |
|---|---|---|---|---|---|---|
| IDSCUG05 | Environmental Studies and Sustainability | 0 | 0 | 0 | 4 | 4 |
| IDSC II Open Elective (July Session): University offers a curated bouquet of courses to be undertaken through Massive Open Online Courses (MOOCs) by all undergraduate (UG) students admitted to the university. (2 Credit) | 0 | 0 | 0 | 2 | 2 | |
| DMM 601 | Internship III | 0 | 0 | 0 | 16 | 16 |
| Total Credit | 22 | |||||
| Grand Total of Credits (Sem I + Sem II + Sem III + Sem IV + Sem V + Sem VI) | 146 | |||||
Programme Education Objectives (PEOs)
PEO 1:
Professional Competence & Innovative Thinking
To develop competent management professionals with strong foundational knowledge, effective communication skills, and the ability to think critically and innovatively to solve business challenges across diverse organizational settings.
PEO 2:
Ethical Decision-Making, Research & Analytical Skills
To cultivate ethical leaders who apply research-based insights, analytical reasoning, and contemporary tools and technologies to make informed decisions, manage business functions effectively, and address complex professional problems individually and collaboratively.
PEO 3:
Lifelong Learning, Leadership & Social Responsibility
To promote continuous learning, adaptability, and leadership qualities while fostering professional integrity, respect for diversity, and commitment to sustainable economic, social, and environmental development for the betterment of society.
Program Specific Outcomes (POs)
PO 1
Knowledge of Digital Media Ecosystem
Demonstrate a comprehensive understanding of digital media platforms, marketing tools, content ecosystems, audience behaviours, and emerging technologies shaping the digital communication industry.
PO 2
Strategic Marketing & Planning Skills
Develop and implement digital marketing strategies including social media campaigns, SEO, SEM, content marketing, influencer marketing, and analytics-based planning to achieve business goals.
PO 3
Creative & Content Development Ability
Design compelling marketing communication content across media formats—text, visual, audio, and video—while applying storytelling, branding, and consumer-centric creative principles.
PO 4
Data-Driven Decision Making
Use analytics tools to measure consumer insights, track campaign performance, interpret data, and apply insights to optimize media planning, content strategies, and marketing decisions.
PO 5
Technological & Digital Tools Proficiency
Apply hands-on skills in key digital tools including social media suites, CRM platforms, CMS systems, graphic design & video editing software, web analytics, and automation tools.
PO 6
Entrepreneurial, Leadership & Team Skills
Develop entrepreneurial mindset, communication skills, leadership abilities, and collaborative teamwork essential for digital marketing agencies, media houses, startups, and brand organizations.
PO 7
Ethical & Responsible Digital Practices
Demonstrate ethical, legal, and socially responsible behaviour in digital communications, including data privacy, content authenticity, sustainability, and responsible use of AI-driven tools.
PO 8
Lifelong Learning & Adaptability
Cultivate continuous learning ability to keep pace with evolving media platforms, consumer trends, AI technologies, and industry innovations for career growth and professional excellence.
Program Specific Outcomes (PSOs)
PSO1
Digital Strategy and Analytical Competence
Apply comprehensive knowledge of digital platforms, tools, and analytical frameworks to design, implement, and evaluate data-driven digital marketing strategies that enhance brand visibility, customer engagement, and business growth.
PSO2
Creative Content and Brand Communication Excellence
Demonstrate the ability to conceptualize, create, and manage persuasive and ethical digital content across social media and online channels, integrating creativity, storytelling, and consumer insights to build strong and sustainable brand identities.
FAQs
Digital Marketing Executive, Social Media Manager, SEO Analyst, Content Strategist, Paid Ads Specialist, E-commerce Executive, etc.
Students from any academic background can succeed.
Students who have completed 10+2 or equivalent from any recognized board, from any stream, are eligible.
Based on tool usage, projects, campaigns, viva, portfolios, and minimal theory exams.
No prior technical skills are required.
Students can start freelancing or open small digital agencies.
The BBA in Digital Marketing is a 3-year undergraduate program (6 semesters).
Mandatory internships, micro-internships, and industry projects.
Futuristic curriculum, skilled faculty, strong industry connection, live projects, modern labs, and high employability focus.
Google Analytics, Google Ads, Meta Blueprint, HubSpot, Canva, SEO badges, and more depending on industry partnerships.
Students learn AI-driven marketing tools for content, insights, automation, and optimisation.
The program follows the Skill University framework which emphasises hands-on training, industry tools, live projects, field visits, workshops, and real campaign execution.
Students graduate with strong portfolios, job-ready competencies, and hands-on experience.
Admissions through the official university website, admission portal, and campus office.
Social media strategy, content writing, SEO, SEM, Google Ads, Meta Ads, analytics, AI tools, influencer marketing, brand communication, and presentation skills.
Digital labs, media studios, high-speed internet, analytics dashboards, LMS, and marketing clubs.
This program prepares students for modern digital careers through a strong combination of management fundamentals and advanced digital marketing skills. With a 30% conceptual foundation and 70% practical, skill-based training, students learn advertising platforms, analytics tools, content strategies, AI applications and real campaign execution.
