Program Brochure
MBA in Digital Marketing
The MBA in Digital Marketing at Symbiosis Skills & Professional University (SSPU) is a future-ready, skill-intensive postgraduate program designed to build next-generation leaders for the fast-evolving digital economy.
Duration
2 Years
Students can download brochure to know more about the programme and apply for admissions 2026.
This two-year program blends Marketing Management, Digital Strategy, Analytics, Creative Content, and Technology to prepare students for high-growth roles across digital agencies, e-commerce companies, tech start-ups, media firms, and brand marketing teams.
Students learn through hands-on training in the Digital Marketing and Analytics Lab, gaining real experience with tools like Google Ads, Meta Ads Manager, SEO platforms, automation tools, and AI-driven content systems. The program is built on experiential learning, including live campaigns, internships, strategy projects, industry sessions, and certifications. Emerging digital trends—AI marketing, influencer ecosystems, performance analytics, marketing automation, programmatic advertising, and omnichannel campaigns—are integrated into the curriculum.
Eligibility Criteria
For Indian Students:
- Must have passed a minimum three-year Bachelor’s Degree from a university recognised by the University Grants Commission (UGC) / Association of Indian Universities (AIU).
- Must have obtained at least 55% aggregate marks (for general/open category).
- Relaxation to 50% aggregate marks is applicable for candidates from backward classes, Economically Weaker Sections (EWS), and Persons with Disabilities (PWD) belonging to Maharashtra State.
Must have a valid score in one of the entrance tests:
- SKILL-CAT (SSPU’s MBA entrance), OR
- Any national/state level exam such as CAT / MAT / SNAP / GMAT / MAH-CET.
- Candidates are also required to appear for Group Discussion (GD) and Personal Interview (PI) as part of the selection process.
- Final selection is based on a composite merit score considering entrance test performance and GD/PI results.
For NRI / International Students:
- Must have completed a three-year Bachelor’s Degree with minimum 50% marks or equivalent.
- Must have either SKILL-CAT scores or valid GMAT / GRE scores to apply.
- Foreign academic credentials must be verified by the Association of Indian Universities (AIU) prior to provisional admission.
- Must also participate in the Group Discussion and Personal Interview stage.
- Final admissions are determined based on composite scores from all components.
Fee Details
(New Admission – 2026-27)
| Caution Money | Academic Fees | NSDC Fees | Total Fees | 1st Installments | 2nd Installments |
|---|---|---|---|---|---|
| At the time of Admission | Due Date – 31-10-2026 | ||||
| 10,000 | 6,55,000 | 14,500 | 6,79,500 | 3,52,000 | 3,27,500 |
Hostel Charges
| 1 | 2 Seater Non-AC Rooms | 2,05,000 |
| 2 | Hostel Caution Money (Refundable) | 15,000 |
(New Admission – 2026-27)
| Caution Money | Academic Fees | NSDC Fees | Total Fees | 1st Installments | 2nd Installments |
|---|---|---|---|---|---|
| At the time of Admission | Due Date – 31-10-2026 | ||||
| 10,000 | 6,55,000 | 14,500 | 6,79,500 | 3,52,000 | 3,27,500 |
Hostel Charges
| 1 | 2 Seater Non-AC Rooms | 2,05,000 |
| 2 | Hostel Caution Money (Refundable) | 15,000 |
Note 1 : The University shall remit the NSDC Certification Fees to NSDC and Ethnotech
Note 2 : The academic fee may be increased up to 10% each year, as per the University policy and at the discretion of the Management.
Career Opportunities
Graduates of the MBA in Digital Marketing
Graduates of the MBA in Digital Marketing can build careers in high-demand digital roles such as:
Performance Marketing Manager
Growth & Digital Strategy Manager
SEO/SEM Specialist
Social Media Manager
Content Strategy Manager
Influencer Marketing Manager
E-commerce Marketing Manager
Brand Communications Manager
Analytics & Insights Manager
Digital Campaign Manager
Client Solutions Manager
Marketing Automation Specialist
Entrepreneur (Digital Agency, Content Studio, Consulting)
Curriculum Details
| Code | Course | L | T | P | S | Total Credits |
|---|---|---|---|---|---|---|
| MBDM0101 | Managerial Statistics and Financial Management | 1 | 1 | 1 | 1 | 4 |
| MBDM0102 | Managerial Economics | 1 | 1 | 1 | 1 | 4 |
| MBDM0103 | Marketing Management | 1 | 1 | 1 | 1 | 4 |
| MBDM0104 | Integrated Marketing Communications | 1 | 1 | 1 | 1 | 4 |
| MBDM0105 | Tools and Techniques of Digital Marketing | 1 | 1 | 1 | 1 | 4 |
| MBDM0106 | Consumer Behaviour | 1 | 1 | 1 | 1 | 4 |
| IDSCPG01 | Innovation, Leadership & Design Thinking | 0 | 0 | 0 | 2 | 2 |
| IDSC II | IDSC Open Elective | 0 | 0 | 0 | 2 | 2 |
| Total | 6 | 6 | 6 | 8 | 26 | |
| Code | Course | L | T | P | S | Total Credits |
|---|---|---|---|---|---|---|
| MBDM0201 | Digital Media Planning and Buying | 1 | 1 | 1 | 1 | 4 |
| MBDM0202 | Creative Writing / E-Commerce and Quick Commerce Marketing | 1 | 1 | 1 | 1 | 4 |
| MBDM0203 | Strategic Management in Digital Marketing | 1 | 1 | 1 | 1 | 4 |
| MBDM0204 | Brand Management | 1 | 1 | 1 | 1 | 4 |
| MBDM0205 | Search Engine Marketing and Search Engine Optimization | 1 | 1 | 1 | 1 | 4 |
| MBDM0206 | Media Analytics | 1 | 1 | 1 | 1 | 4 |
| IDSCPG02 | Career Advancement Skills | 0 | 0 | 0 | 2 | 2 |
| MBDM0207 | Internship | 0 | 0 | 0 | 8 | 8 |
| IDSC II | IDSC Open Elective | 2 | 0 | 0 | 0 | 2 |
| Total Credit | 6 | 6 | 6 | 16 | 34 | |
| Code | Course | L | T | P | S | Total Credits |
|---|---|---|---|---|---|---|
| MBDM0301 | Digital Entrepreneurship and Innovation | 1 | 1 | 1 | 1 | 4 |
| MBDM0302 | Video Creation & Storytelling | 1 | 1 | 1 | 1 | 4 |
| MBDM0303 | Digital Product Management and UX Strategy | 1 | 1 | 1 | 1 | 4 |
| MBDM0304 | Personal Marketing and Influencer Marketing | 1 | 1 | 1 | 1 | 4 |
| MBDM0305 | Digital Ethics, Privacy and Media Laws | 1 | 1 | 1 | 1 | 4 |
| MBDM0306 | AI Tools and Applications in Media | 1 | 1 | 1 | 1 | 4 |
| IDSCPG03 | Advanced Analytics | 0 | 0 | 0 | 2 | 2 |
| IDSC II | IDSC Open Elective | 2 | 0 | 0 | 0 | 2 |
| Total Credit | 6 | 6 | 6 | 8 | 26 | |
| Code | Course | L | T | P | S | Total Credits | |
|---|---|---|---|---|---|---|---|
| MBDM0401 | Internship | 0 | 0 | 0 | 16 | 16 | |
| IDSC II | IDSC Open Elective | 2 | |||||
| Total Credit | 0 | 0 | 0 | 16 | 16 | ||
| Total Credit | 102 | ||||||
Programme Education Objectives (PEOs)
PEO 1
Professional Excellence:
Graduates will demonstrate advanced knowledge of media, marketing, and management principles, applying them effectively in diverse professional contexts across the media and communication industry.
PEO 2
Strategic and Creative Leadership:
Graduates will develop the ability to lead, innovate, and manage strategic communication and media initiatives that drive organizational and brand growth.
PEO 3
Ethical and Sustainable Practice:
Graduates will exhibit ethical, responsible, and sustainable decision-making, contributing positively to organizations and society.
PEO 4
Lifelong Learning and Adaptability:
Graduates will continuously upgrade their knowledge and skills to adapt to technological, social, and industry changes in the dynamic media ecosystem.
Program Outcomes (POs)
PO 1
Management Knowledge
Apply managerial and media management concepts to solve complex problems in communication, branding, and digital ecosystems.
PO 2
Problem Analysis
Identify, analyze, and interpret issues in media and marketing domains using data-driven insights and creative reasoning.
PO 3
Design and Development of Solutions
Design integrated media strategies, campaigns, and communication plans that address real-world business challenges.
PO 4
Modern Tool Usage
Use appropriate digital tools, analytics software, and emerging technologies for effective media management and marketing decision-making.
PO 5
Leadership and Teamwork
Demonstrate leadership skills, effective collaboration, and interpersonal competence in multidisciplinary and multicultural teams.
PO 6
Business Communication
Communicate clearly and persuasively with different stakeholders through oral, written, and visual media.
PO 7
Ethics and Governance
Apply ethical principles and exhibit professional integrity, fairness, and accountability in all media and business practices.
PO 8
Environment and Sustainability
Understand the role of media in promoting sustainable and responsible business practices.
PO 9
Innovation and Entrepreneurship
Identify entrepreneurial opportunities in media, marketing, and digital platforms to create innovative business solutions.
PO 10
Global and Cultural Sensitivity
Appreciate global trends, cultural contexts, and diversity in media and marketing practices.
PO 11
Project Management and Finance
Apply project management techniques and financial acumen in planning, budgeting, and executing media initiatives.
PO 12
Lifelong Learning
Engage in continuous learning and professional development to remain relevant in a rapidly evolving media landscape.
Program Specific Outcomes (PSOs)
PSO 1
Integrated Media Strategy
Develop and execute holistic media and marketing strategies across digital, print, and broadcast platforms to build and manage brands.
PSO 2
Content and Storytelling Mastery
Create compelling brand stories using principles of media storytelling, consumer psychology, and audience engagement.
PSO 3
Digital Media Analytics
Analyze consumer and media data to measure performance, optimize campaigns, and inform strategic decisions.
PSO 4
Reputation and Crisis Management
Design proactive communication frameworks and reputation management strategies for organizations in a complex digital environment.
PSO 5
Media Entrepreneurship
Conceptualize and launch innovative ventures in the media and marketing domain with a strong understanding of business viability and creativity.
Programs at SSPU
Schools at SSPU
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School of Architecture, Urban Development, Planning and Design
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School of Retail Management
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School of Interdisciplinary science
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School of Beauty & Wellness
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School of Computer Science and Information Technology
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School of Banking, Financial Services and Insurance Management
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School of Nutrition and Dietetics
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School of Data Science
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School of Construction Engineering and Infrastructure Management
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School of Energy and Sustainability Engineering
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School of Ports, Terminal Management & Logistics
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School of Mechatronics Engineering
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School of Media Management
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School of Defence & Aerospace Technology
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School of Automobile Engineering
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