Research & Publications
Sr. No. | Name of the Faculty | Title of the paper | Name of the Journal | ISBN No./ ISSN No. |
1 | Prof. Jayanta Chakraborti | Sustainable Development Goals and Ageing: Status, Challenges, and Strategies for Policy Implications for India.,
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Ageing in Asia and the Pacific in Changing Times: Implications for Sustainable Development | 978-981-16-6663-6, Published by Springer |
2 | Prof. Jayanta Chakraborti | The Rise of Omnichannel Marketing – Are Indian Retailers ready for the challenge? | Innovations in Contemporary Marketing | ISBN: 978-93-91355-27-2 published by IIM Shillong |
3 | Prof. Jayanta Chakraborti | Effect of Employer Brand on Recruitment | Innovations in Contemporary Marketing | ISBN: 978-93-91355-27-2 published by IIM Shillong |
4 | Prof. Jayanta Chakraborti | Google Marketing vs Facebook Promotion – Which Digital Marketing Tool delivers maximum value to Startups – A Comparative Analysis | CU Global Management Review | ISSN No. 2349-1078. |
5 | Prof. Jayanta Chakraborti | An analysis of factors influencing use of Digital Opinion Leaders in Marketing: An Indian Perspective | International Journal of Innovative Science and Research Technology | ISSN No. 2456-2165. |