Research & Publications

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Digital Media & Marketing

Research & Publications

Sr. No. Name of the Faculty Title of the paper Name of the Journal ISBN No./
ISSN No.
1 Prof. Jayanta Chakraborti Sustainable Development Goals and Ageing: Status, Challenges, and Strategies for Policy Implications for India.,

 

 Ageing in Asia and the Pacific in Changing Times: Implications for Sustainable Development 978-981-16-6663-6, Published by Springer
2 Prof. Jayanta Chakraborti The Rise of Omnichannel Marketing – Are Indian Retailers ready for the challenge? Innovations in Contemporary Marketing ISBN: 978-93-91355-27-2 published by IIM Shillong
3 Prof. Jayanta Chakraborti Effect of Employer Brand on Recruitment Innovations in Contemporary Marketing ISBN: 978-93-91355-27-2 published by IIM Shillong
4 Prof. Jayanta Chakraborti Google Marketing vs Facebook Promotion – Which Digital Marketing Tool delivers maximum value to Startups – A Comparative Analysis CU Global Management Review ISSN No. 2349-1078.
5 Prof. Jayanta Chakraborti An analysis of factors influencing use of Digital Opinion Leaders in Marketing: An Indian Perspective International Journal of Innovative Science and Research Technology ISSN No. 2456-2165.