Emerging Industry Demands – BBA Digital Media and Marketing

It is a worldwide disruptive mixed basket of mobile robots, money transfers , emotion recognition, wireless routing, password management, heavy duty equipment share, Indians clear your income tax online, Singaporeans predict your sportshero, Spanish language assistant, develop reactive applications, manage content without tech knowhow, Korean beauty products online, getting your archived photos online, Japanese handmade products online, share your skills, get an online deal for your car, tour worldwide, get a crowd fund for your real estate , cloud connect your home devices, learn online any time any where, and of course snapchat at wink of your eye. With startup funding at a staggering $ 2.3 billion one can note emerging industry demands of major funding as follows : SNAPCHAT $1.8 Billion; UDEMY.COM $60M; GLASSDOOR.COM $40M; AFERO.IO $20.3M; REALTYMOGUL.COM $200M; TOURRADAR.COM$6M; DRIVERDEALER.COM $7.5M; SKILLSHARE.COM $12M; CREEM.JP $10M; PHOTOMYNE.COM $42.6M; DASHLANE.COM $22.5M,EERO.COM $50M; and TRANSFERWISE.COM $26m

Emerging Industry Demands – BBA Digital Filmmaking

Streaming of Digital Content

Not so long ago, in the last century, our forefathers read fiction in book format called Aesop’s fables, Tom Sawyer and Huckleberry Finn, Cinderella and Seven Dwarfs – the now generation watches videos of Harry Potter and Games of Thrones. Moreover rapidly text books of physics, chemistry and other sciences are being replaced with interactive A/V Content on mobile apps. This A/V entertainment as well as learning content is being created digitally, transferred in high resolution to a nearline server and encoded into proxies for viewing on the cloud. These proxies’ videos include 4k/8k resolution videos which require high bandwidth streaming servers. Apart from streaming activities, video (including 4K/8K and Digital Cinema) is already moving to the Cloud-based production. The era of high definition video has ushered into our lives whether we are watching content on our smartphone or the big cinema screen. As of today, the audiences have choices to view content on a variety of digital media which poses technological challenges of encoding and animation while maintaining the sensitivity of art. Films need to be well crafted right from the pre-production to the screenplay writing stage. A Screenplay writer works hand in glove with the Director of the film. In today’s Audio Visual world AV content is required in all spheres: engineering, medicine, health care, management, etc. A degree in filmmaking opens wide opportunities for our students. They have opportunities to work in the entertainment as well as in the corporate and mass communication industry.

School of Media Management, a constituent of Symbiosis Skills and Professional University, Pune is one of the few Schools in India offering a BBA in Filmmaking which encompasses complete knowledge from pre-production, production to marketing and distribution of a film. Film Distribution management for the new OTT market is growing leaps and bound with the onset of digital content which is becoming the order of the day!

Today, Digital is the buzz word. Digital is the name of the game. Digital earlier was emerging, now it is dominating. Everyday 10 lac new people get connected to social media. With 90% of the world’s data having been produced in the last 2 years & more than 25 billion smart devices in circulation, we are living in an era of unprecedented digital revolution.

With the onset of digital revolution, School of Media Management has introduced two courses


BBA – Digital Media & Marketing has been introduced seeing the potential of skilled youth in the digital world. The main advantage of digital marketing is that a customer can be reached in a cost-effective and measurable way, while increasing the brand reputation.

From banners to big data, Digital Media and Marketing has continuously adapted to meet the needs of customers and brands alike. Today, with increased connectivity and established digital infrastructure, changes are happening much faster.

Digital India is a classic example of demonstrating Government of India’s approach to ensure the Government services are made available to citizens making the country digitally empowered in the field of technology. The Internet giant Google too has made investments which is not just financial but a strategic investment in the growing arena.

The main advantage of digital media and marketing is that a targeted audience can be reached in a cost-effective and measurable way, while increasing the brand loyalty and driving online sales. With growth in consumer markets and increase in its penetration to globally comparable levels, the industry has the potential to reach a size of INR 645 billion by 2025. Thus, Digital Media and Marketing is the right choice for students to pursue a challenging career opportunity.


BBA – Digital Filmmaking. Almost 80% of Indian people have mobile and 80% of our mobile consumption is video. Globally, in a minute 7.5 Lac hours are watched on OTT (Over the Top Channels). No wonder, OTT industry is the fastest ever growing industry in the world. India will have 500+ million online video subscribers by FY23 and this number is likely to grow with increased smartphone and internet penetration. OTT companies are also transforming from content aggregators to content producers. Going by the current trends, creative filmmakers with their diversified film content would have a great future in the entertainment industry.

Considering the demand of skilled youth in filmmaking, School of Media Management has launched the pioneering graduation program BBA – Digital Film Making.

The State of Art campus at Kiwale Mumbai-Pune Highway has attracted several film and television production houses for shooting . The campuses proximity to Pune as well as Mumbai is a great advantage as renowned Film Directors, Cinematographers, Editors, Sound Designers as well as Digital Marketers and Film Distributors are able to visit to conduct hands on workshops.

Career Opportunities for BBA – Digital Media and Marketing 

Digital Marketing primarily plays the same role as traditional terrestrial marketing wherein you have a product or service which need to promote and sell , and look ways to engage with customers to build brand awareness and close a sell. Digital marketing encompasses more roles and skills then ever before, and it’s flexible nature of online business makes it a career to embark on with full zeal.

Web Developer and Web Designer

Social Media Executive

SEO Expert

SMM Expert

Content Management and Curation

Audio -Visual Producer

Email Marketer

Interactive Technology (AI) Manager

Multimedia Manager

Mobile Marketing Expert

Copywriter and Editor

Social Media Analytics Expert

Business and Marketing Strategist

With a BBA Filmmaking students have opportunities to work with feature film production houses, Terrestrial TV channels, OTT channels, advertising agencies, Mass Communication divisions in MNCs. Documentary and Corporate Filmmaking is also highly in demand in all fields: engineering, medicine to education requiring interactive audio-visual content makers. We teach on a broader canvas of feature filmmaking, hence the students are also professionally qualified to produce documentaries and corporate films.

Job Opportunities at

  • Feature Film Production houses
  • OTT Channels
  • Advertising and Mass Communication Agencies
  • Corporate Houses
  • Documentary Channels
  • Audio Visual Content Development Companies

It’s not what you sell that matters as much as how you sell it! With a change in consumer behavior and media consumption, businesses across the globe have to reinvent themselves to flourish in this digital era. India is the fastest-growing digital advertising marketplace in the world. By 2025, India is expected to have over 30 lakh jobs in digital marketing. With such a productive viewpoint, regardless of the challenging economic times, this is the right time for you to build a career in digital media & marketing.

The BBA – Digital Media & Marketing provides an end-to-end understanding of the current digital marketing framework, in-demand tools, and best practices. You will develop the understanding and skills necessary to engage with the 21st-century digital customer through multiple digital marketing channels and optimize campaigns to meet business objectives. You will also learn to leverage marketing analytics across the user journey. On successfully completing the degree program, you will be an industry-ready digital marketing professional.

Want to Pursue a Career in Digital Media & Marketing or Digital Film Making ?