With Pandemic, Social Distancing, Work-From-Home, and Metaverse becoming commonplace, the world is going digital at a breakneck pace that we never imagined before. E-Retailers are having a surge of orders while physical retailers are struggling to get customers. Customers are using the apps of Amazon, Flipkart, Snapdeal, Big Basket, Myntra, Meesho, and Nykaa to do the shopping and the apps of Paytm, Google Pay, PhonePe, BHIM, and BharatPe to make payments.
With this surge in demand for online products and services and the pandemic restricting travel and physical movement, the E-Commerce business is growing by leaps and bounds. This has also created a huge demand for professionals who have expertise in Search Engine Optimization (SEO), Search Engine Marketing (SMM), Social Media Marketing (SMM), E-mail Marketing, Mobile Marketing, Affiliate Marketing, and Web Analytics. The industry is also demanding professionals who are skilled in tools of Digital Marketing 2.0 like Social Listening, Content Marketing, Online Reputation Management (ORM), and Growth Hacking.
The School of Media Management is fulfilling the need of the Industry by creating digital media professionals who are adept in new-age technologies. A student enrolling for BBA in Digital Marketing goes through the entire gamut of Journey from Digital Marketing 1.0 to 2.0 to 3.0. They also have a mandatory internship in all three years that exposes them to the practical work situation and helps them to decide whether they should go for a job or entrepreneurship in their future career. The focus is on holistic and practical learning that helps to build skills for becoming an expert in Digital Media.
Today, Digital is the buzzword. Digital is the name of the game. Digital earlier was emerging, now it is dominating. Every day 10 lac new people get connected to social media. With 90% of the world’s data having been produced in the last 2 years & more than 25 billion smart devices in circulation, we are living in an era of the unprecedented digital revolution.
BBA – Digital Media & Marketing has been introduced seeing the potential of skilled youth in the digital world. The main advantage of digital marketing is that a customer can be reached in a cost-effective and measurable way while increasing the brand reputation.
From banners to big data, Digital Media and Marketing have continuously adapted to meet the needs of customers and brands alike. Today, with increased connectivity and established digital infrastructure, changes are happening much faster.
Digital India is a classic example of demonstrating the Government of India’s approach to ensure the Government services are made available to citizens making the country digitally empowered in the field of technology. The Internet giant Google too has made investments which is not just financial but a strategic investment in the growing arena.
The main advantage of digital media and marketing is that a targeted audience can be reached in a cost-effective and measurable way while increasing brand loyalty and driving online sales. With the growth in consumer markets and an increase in its penetration to globally comparable levels, the industry has the potential to reach a size of INR 645 billion by 2025. Thus, Digital Media and Marketing is the right choice for students to pursue challenging career opportunities.
Career Opportunities for BBA – Digital Media and Marketing
Digital Marketing primarily plays the same role as traditional terrestrial marketing wherein you have a product or service which need to promote and sell , and look ways to engage with customers to build brand awareness and close a sell. Digital marketing encompasses more roles and skills then ever before, and it’s flexible nature of online business makes it a career to embark on with full zeal.
Web Developer and Web Designer
Social Media Executive
Content Management and Curation
Audio -Visual Producer
Interactive Technology (AI) Manager
Mobile Marketing Expert
Copywriter and Editor
Social Media Analytics Expert
Business and Marketing Strategist
It’s not what you sell that matters as much as how you sell it! With a change in consumer behavior and media consumption, businesses across the globe have to reinvent themselves to flourish in this digital era. India is the fastest-growing digital advertising marketplace in the world. By 2025, India is expected to have over 30 lakh jobs in digital marketing. With such a productive viewpoint, regardless of the challenging economic times, this is the right time for you to build a career in digital media & marketing.
The BBA – Digital Media & Marketing provides an end-to-end understanding of the current digital marketing framework, in-demand tools, and best practices. You will develop the understanding and skills necessary to engage with the 21st-century digital customer through multiple digital marketing channels and optimize campaigns to meet business objectives. You will also learn to leverage marketing analytics across the user journey. On successfully completing the degree program, you will be an industry-ready digital marketing professional.