About The School
At the School of Media Management (SSPU), the BBA Digital Media & Marketing and MBA Digital Marketing program emphasizes practical, future-ready skill building beyond traditional academics.
It is designed to empower students with creative, analytical, technical, and managerial capabilities essential for careers in media, marketing and communication. Students in this program gain hands-on exposure and training in:
- Digital Marketing Strategy & Campaign Planning
- Content Creation & Visual Communication
- Marketing Analytics & Data Interpretation
- Brand Management & Digital Identity Building
- Media Planning & Buying
- Entrepreneurial and Leadership Skills
- Public Relations & Corporate Communication
- Soft Skills & Professional Grooming
- Emerging Technologies in Media
- Live Industry Projects & Internship Readiness
The skill development component aims to ensure that graduates are not just academically competent, but also industry-ready, with practical insights and real-world experience suitable for roles in digital marketing, media strategy, brand communication, analytics and related fields.
Highlights
Industry-aligned curriculum with hands-on projects and tool training.
Exposure to real campaigns, analytics dashboards, certification pathways.
Focus on performance marketing, AI in marketing, automation and live industry assignments.
Guidance from experienced faculty and industry practitioners.
Vision
To become pioneers in delivering top-quality, skill-based Media and Marketing education that empowers learners to lead innovation, creativity, and ethical practices in the global digital ecosystem.
Mission
- To provide skill-based, industry-aligned education that integrates creativity, strategy, and technology in the field of digital media and marketing.
- To cultivate analytical thinking and research aptitude among students for solving real-world business challenges using data-driven insights and digital tools.
- To encourage innovation and entrepreneurship through experiential learning, live projects, and collaborations with industry leaders and global organizations.
Dr. Archana Borde
Designation- Associate Professor and Program In-chargeMessage from the Director
In today’s rapidly transforming digital landscape, organizations are increasingly seeking professionals who can think strategically, act creatively, and lead with data-driven insight. At Symbiosis Skills and Professional University, our MBA in Digital Marketing has been designed with this very purpose — preparing future-ready leaders who can thrive in the digital-first economy.
This program blends the strengths of management learning with hands-on digital marketing skills, equipping students with practical exposure through live projects, industry tools, case studies, and real-world simulations. As a skill-based university, we emphasize experiential learning, ensuring our students not only understand digital concepts but also apply them effectively to solve business challenges.
Our curriculum aligns with emerging trends such as AI-powered marketing, analytics, automation, and performance-driven strategies. We aim to nurture professionals who are adaptable, innovative, and capable of driving meaningful digital transformation across sectors. I welcome aspiring marketers to join this program and unlock their potential in a fast-growing and dynamic field. Together, let us shape leaders who will define the future of digital business.
