Frequently Asked Questions (FAQ's)

Yes. Digital marketing is highly skill-driven and does not require a commerce background. Students from arts, science, commerce or vocational streams perform equally well.

Students spend 70% of their learning time on:

• Digital Marketing Labs & Hands-on Tools
• Social Media Content Creation
• SEO/SEM Execution
• Website Building on WordPress/Wix
• Ad Campaign Planning & Simulations
• Industry Masterclasses
• Live Client Projects
• Field-based Consumer Behaviour Studies
• Internships & Apprenticeships

Assessment follows a practical, industry-oriented pattern:

• Tool-based Assignments
• Projects & Presentations
• Campaign Reports
• Portfolio Development
• Viva Evaluations
• Limited Theory Exams

This program prepares students for modern digital careers through a strong combination of management fundamentals and advanced digital marketing skills. With a 30% conceptual foundation and 70% practical, skill-based training, students learn advertising platforms, analytics tools, content strategies, AI applications and real campaign execution.

No. The program is designed for beginners. All tools and technologies are taught from basic to advanced levels.

Absolutely. Students learn branding, digital promotions, content creation, website management, budgeting and campaign execution—ideal for building a freelancing career or starting a small digital agency.

Candidates must have a bachelor’s degree in a relevant field such as Data Science, Computer Science, IT, Mathematics, Statistics, or Engineering from a recognized university.

Students undergo:

• Mandatory Internships
• Micro-Internships
• Industry Projects
• Professional Workshops with Agencies
• Internships are in digital marketing agencies, media houses, startups, e-commerce firms and brand marketing departments.

Because it offers:

• A Futuristic Curriculum
• A Skill-Practical Teaching Model
• Expert Faculty from Industry and Academia
• Real Client Exposure
• Industry Tools and Labs
• Strong Placement Support
• A Dynamic Learning Environment Focused on Creativity, Media, and Digital Strategy

Students receive certifications in platforms such as:

• Google Analytics
• Google Ads
• Meta Blueprint
• HubSpot Marketing
• Canva
• SEO & Web Analytics Badges
• Additional certifications may be offered through industry collaborations.

Yes. Students learn to use AI for:

• Content Generation
• Ad Optimisation
• Consumer Insights
• Automation Workflows
• Campaign Analysis
• We prepare students for the next generation of digital marketing.

The BBA in Digital Marketing is a 3-year undergraduate program (6 semesters).

Our model ensures students learn by doing. By working on actual projects, tools and campaigns, they build a real portfolio, gain industry-level competency and become job-ready from the first day of employment.

Admissions follow the university’s academic calendar. Students can apply through:

• The Official University Website
• Admission Portal
• Campus Admission Office
• Regular Updates are Published on the Website

Students develop skills such as:

• Social Media Strategy
• Content Writing & Design
• Performance Marketing
• SEO/SEM Techniques
• Google & Meta Ads
• Influencer Marketing
• Data Analytics & Dashboards
• AI-led Marketing Tools
• Brand Communication
• Presentation & Campaign Pitching

Students get access to:

• Computer Labs
• Content Creation Studios
• High-speed Internet & Analytics Tools
• Media Equipment
• Digital Marketing Softwares
• Marketing Clubs & Student Communities

Unlike traditional theory-heavy BBAs, our program follows the Skill University framework, which emphasises:

• Hands-on training
• Industry tools and labs
• Live brand projects
• Field visits and professional workshops
• Real campaign execution Students graduate with a strong portfolio and job-oriented skillset.

Students can pursue careers such as:

• Digital Marketing Executive
• Social Media Manager
• SEO/SEM Analyst
• Content Strategist
• Performance Marketing Associate
• Influencer Marketing Coordinator
• E-commerce Executive
• Brand & Creative Associate
• The program also supports freelancing and entrepreneurship.