About The School

The course focuses on preparing students to face modern retail industry challenges and equips them with the skills required for both front-end and back-end retail operations.

Practical learning is emphasized through an on-campus Retail Visual Merchandising Lab, established in association with Shoppers Stop, where students gain hands-on experience.

Practical Learning & Skill Development

The curriculum integrates 70% practical training and 30% theory, where students engage in:

Practical activities in the Retail Lab covering visual display, store layout, space management, merchandise planning, and inventory management
Case studies, group discussions, presentations, and problem-solving exercises
Continuous assessments and mentorship by expert faculty
Guest lectures and panel discussions with industry professionals
Market visits to study retail formats, trends, e-retailing, digital promotions, and retail management strategies

Industry Exposure & Internships

As part of the three-year degree course, students undergo annual internships with leading retail and e-commerce organizations. This provides valuable exposure to corporate work culture and best practices in the retail sector.

Vision

"To establish a model School in Retail and E-commerce Management that empowers students to lead with innovation, act with purpose, and excel through skill-based, experiential, and entrepreneurial learning."

Mission

"To deliver dynamic, industry-integrated education that develops skilled, action-oriented professionals and entrepreneurs in Retail and E-commerce. We aim to:

Impart practical competencies through a 70:30 experiential–theoretical learning model.
Foster creativity, innovation, and entrepreneurial thinking for sustainable business growth.
Promote lifelong learning, employability, and ethical leadership in the evolving retail ecosystem."

Prof. Deepesh Sheth

Professor Of Practice & Program-in-charge - School Of Retail Management

Message from the Director

Dear Students and Parents,

Greetings from Symbiosis Skills and Professional University, Pune!

It is a pleasure to share with you the spirit of the School of BBA Retail and E-Commerce Management and highlight the key features of the course. The retail industry is ever-growing and the ways of conducting business are continuously evolving. Modern retail combines brick-and-mortar stores with online and e-commerce trade, driven by globalization and advancing technology.

In this dynamic environment, areas such as business information, data analysis, customer relations, product and brand management, service management, and strategic decisions have become increasingly complex and critical for successful operations and business growth.

The BBA Retail and E-Commerce Management program has been designed to equip students with the skills needed to thrive in modern retail. The curriculum incorporates industry inputs to provide a global perspective and blends theoretical knowledge with practical learning, where practical exposure forms a significant part of the curriculum.

Our aim is to groom students into capable professionals and entrepreneurs who can confidently meet the challenges of the retail industry and adapt to its evolving demands. We remain committed to helping you grow in knowledge, career, and personality, and to support you in achieving your goals.

Wishing you the very best. Stay safe.