| 1 |
Investigating How Different Pricing Strategies Impact Consumer Perception and Purchase Behavior in Online Markets with Special Reference Discounts, Bundling. |
Journal of Informatics Education and Research |
2024 |
ABDC Category C |
| 2 |
Test Marketing and Revision of Marketing Strategies-A Case Study of Mangalam Resort and Spa -Sacchai Agro Tourism LLP |
International Journal of Research |
2025 |
Peer Reviewed |
| 3 |
Special Issue on Sustainable Information Optimization : Trends and Applications |
Sustainable Information Optimization : Trends and Applications, Taru Publications |
2025 |
Scopus Book Editor |
| 4 |
Evaluating Advertisement Appeal`s Effectiveness on Top of Mind Awareness Using AI and Machine Learning Techniques |
International Conference on Innovative Computing, Intelligent Communication and Smart Electrical Systems (ICSES) |
2025 |
IEEE Conference |
| 5 |
An empirical study of the impact of Neurobranding applications used by Amul on consumer buying behavior |
Journal of Computational Analysis and Applications (JoCAAA), Eudoxus Press, Vol. 33 No. 4 |
2024 |
Scopus |
| 6 |
Analysis of Online Shopping Behavior of Millennials in the Indian Market Context |
European Economic Letters (EEL), 14(2), 2960–2967 |
2024 |
ABDC |
| 7 |
Analyzing Impact of Work Environment on Employee Well-Being |
European Economic Letters (EEL), 14(2), 2951–2959 |
2024 |
ABDC |
| 8 |
From Bowls to Brands: Customer Preferences for Breakfast Cereal Brands in India |
International Journal of Cultural Studies and Social Sciences, Vol-20, Issue-1 |
2024 |
UGC Care |
| 9 |
A Study of Managers’ Attitude towards Ethical Marketing Practices |
Indian Journal of Psychology, Vol.15, Issue 8 |
2024 |
UGC Care |
| 10 |
All about Neuroscience, Technology, Psychology and Marketing: Neuromarketing |
Rabindra Bharati Patrika |
2024 |
UGC Care |
| 11 |
An Exploratory Study on the Spending Pattern of DINK Community from India |
Journal of Informatics Education and Research, Volume 3 Issue 2 |
2023 |
ABDC |
| 12 |
Scale Development Initiative for OTT Services Usage Behaviour in India |
The Online Journal of Distance Education and e-Learning, Vol 11 Issue 2 |
2023 |
UGC Care |
| 13 |
Consumer Buying Behavior of Baby Care Products in Navi Mumbai |
IJFANS International Journal of Food and Nutritional Sciences, Vol 11 Issue 9 |
2022 |
UGC Care |
| 14 |
Impact of Neuromarketing Strategies Adopted by Companies for Baby Care Products |
Neuroquantology Volume 19 |
2021 |
UGC Care |
| 15 |
Consumer Buying Behavior of Baby Care Products in Navi Mumbai |
IJFANS International Journal of Food and Nutritional Sciences, Vol 11 Issue 9 |
2022 |
UGC Care |
| 16 |
Heritage on Wheels: Cultural and Economic Impact of Kolkata Trams |
Handbook of Case Studies (Vol IV), Himalaya Publishing House |
2024 |
Case Study Book |
| 17 |
Rebranding the Bird: Twitter’s Transformation into X |
Handbook of Case Studies (Vol IV), Himalaya Publishing House |
2024 |
Case Study Book |
| 18 |
Zomato’s Recipe for Success: Innovative Marketing Strategies |
Handbook of Case Studies (Vol IV), Himalaya Publishing House |
2024 |
Case Study Book |
| 19 |
Memory and Marketing: Tapping into Nostalgia with Neuroscience |
Handbook of Case Studies (Vol IV), Himalaya Publishing House |
2024 |
Case Study Book |
| 20 |
It’s Time for CDR – Corporate Digital Responsibility |
Handbook of Case Studies (Vol IV), Himalaya Publishing House |
2024 |
Case Study Book |
| 21 |
Brain, Behavior and Business: Applications of Neuromarketing |
Handbook of Case Studies (Vol III), Himalaya Publishing House |
2023 |
Case Study Book |
| 22 |
Custard has a new avatar! Weikfield Instant Custard Mix |
Handbook of Case Studies (Vol III), Himalaya Publishing House |
2024 |
Case Study Book |
| 23 |
It’s all about “Vagus”: Neuroscience unveiling eating habits |
Handbook of Case Studies (Vol III), Himalaya Publishing House |
2024 |
Case Study Book |
| 24 |
“Zudio”: Strategic Sweet Spot in Indian Fast Fashion |
Handbook of Case Studies (Vol III), Himalaya Publishing House |
2024 |
Case Study Book |
| 25 |
The Rise and Fall of Crypto King – Sam Bankman-Fried Saga |
Handbook of Case Studies (Vol III), Himalaya Publishing House |
2024 |
Case Study Book |
| 26 |
Olfactory Marketing: A New Dimension of Branding |
Handbook of Case Studies (Vol III), Himalaya Publishing House |
2024 |
Case Study Book |
| 27 |
“Shravan” Special Menu: McDonalds Adaptation in India |
Handbook of Case Studies (Vol III), Himalaya Publishing House |
2023 |
Case Study Book |
| 28 |
Benchmarking in Services: Singapore Airlines |
Handbook of Case Studies (Vol II), Himalaya Publishing House |
2023 |
Case Study Book |
| 29 |
Revisiting Marketing Strategy: Lenskart |
Handbook of Case Studies (Vol II), Himalaya Publishing House |
2023 |
Case Study Book |
| 30 |
Neuromarketing: Skills Marketers Will Need in 2025 |
Handbook of Case Studies (Vol I), Himalaya Publishing House |
2023 |
Case Study Book |
| 31 |
Neuromarketing and Marketing Effectiveness Exploring Recent Trends |
ISBN: 978-93-93622-62-4 |
2024 |
Book |
| 32 |
Consumer Behavior |
ISBN: 978-81-970457-1-4 |
- |
Book |
| 33 |
Indian Management Case Studies |
Sans International Scientific Publications |
- |
Book Chapter |
| 34 |
Corporate Social Responsibility: A Pathway to Sustainable Progress |
MCCIA, Sampada |
2024 |
Magazine Article |
| 35 |
Driving MSME Growth with Innovative Marketing |
MCCIA, Sampada |
2024 |
Magazine Article |
| 36 |
Growing Green: Sustainable Agriculture |
MCCIA, Sampada |
2024 |
Magazine Article |
| 37 |
Government Boost for Women in Business |
MCCIA, Sampada |
2025 |
Magazine Article |
| 38 |
Hydrochemistry deducing basaltic trap thickness |
Environmental Earth Sciences |
2014 |
Scopus / WOS / SCI Q1 |
| 39 |
Water Quality Index – Sirpur-Kaghaznagar |
Indian Journal of Environmental Protection |
2017 |
UGC / Q4 |
| 40 |
Appraisal of Groundwater Quality – Telangana |
Environmental Conservation Journal |
2017 |
UGC |
| 41 |
Soil Parameters near Paper Industry – Telangana |
Pollution Research |
2019 |
Scopus / Q4 |
| 42 |
Seasonal Variations & Paper Industry Effluents Study |
Current World Environment |
2020 |
UGC Q4 |
| 43 |
Impact of Covid-19 on Earth, Environment and Health Systems |
Journal of Applied Geochemistry |
2021 |
UGC |
| 44 |
Heavy Metal Contamination – Telangana |
Journal of Applied Geochemistry |
2022 |
UGC |
| 45 |
Resolving Biomedical Waste Problems in Indian Perspective – Review |
Bio Gecko Research Journal |
2023 |
WOS |
| 46 |
Geochemical Parameters – Krishna River Basin |
Journal of Survey in Fisheries Sciences |
2023 |
WOS |
| 47 |
Water Resource Management & Sustainability |
Chendur Publications |
2024 |
Published |
