MBA in Digital Marketing
January 22, 2026 2026-02-04 10:03MBA in Digital Marketing
MBA in Digital Marketing
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MBA in Digital Marketing
Symbiosis Skills and Professional University
In today’s rapidly transforming digital landscape, organizations are increasingly seeking professionals who can think strategically, act creatively, and lead with data-driven insight. At Symbiosis Skills and Professional University, our MBA in Digital Marketing has been designed with this very purpose—preparing future-ready leaders who can thrive in the digital-first economy.
This program blends the strengths of management learning with hands-on digital marketing skills, equipping students with practical exposure through live projects, industry tools, case studies, and real-world simulations. As a skill-based university, we emphasize experiential learning, ensuring our students not only understand digital concepts but also apply them effectively to solve business challenges.
Our curriculum aligns with emerging trends such as AI-powered marketing, analytics, automation, and performance-driven strategies. We aim to nurture professionals who are adaptable, innovative, and capable of driving meaningful digital transformation across sectors.
I welcome aspiring marketers to join this program and unlock their potential in a fast-growing and dynamic field. Together, let us shape leaders who will define the future of digital business.
Director
Symbiosis Skills and Professional University
ADMISSION PROCESS
Submission of Online Application
Appear in Symbiosis Online proctored MBA Entrance Exam SKILL-CAT OR Appear in national-level / state level exam
Shortlisting based on Normalized Percentile
Group Discussion
Personal Interview
Final merit list based on Composite Score
Tie Breaking Criteria
Seats are limited. All students are encouraged to apply in the earlier rounds. In every round preference will be given to people who have appeared for Symbiosis SKILL-CAT. Only people who have appeared in SKILL-CAT are eligible for MBA Scholarships.
For “MBA Admissions Entrance Exam Information Brochure / Booklet “ – Click Here
| S. No | Event | Date |
|---|
| I Round Admissions |
| 1 | Application Start Date | 1st November 2025 |
| Application End Date | 7th December 2025 |
| Admit Card Release | 11th December 2025 |
| 2 | Online Proctored MBA Skill CAT Date | 13th December 2025 |
| Result Declaration | 15th December 2025 |
| Intimation of Group Discussion (GD) and Personal Interview (PI) dates | Within 24 hours of result declaration |
| Conduct of GD / PI | 19th December 2025 |
| Composite Score Merit List Declaration | Within 2 working days of GD/PI conduct |
| Issue of Provisional Admission Letter | Within 2 working days of Composite Score Merit List declaration |
| Payment of Fees | Within 7 working days of issue of provisional |
II Round Admission
| Online Proctored MBA Entrance – Skill CAT Date | 10th January 2026 |
| Result Declaration | 12th January 2026 |
| Intimation of Group Discussion (GD) and Personal Interview (PI) dates | Within 24 hours of result declaration |
| Conduct of GD / PI | 16th January 2026 |
| Composite Score Merit List Declaration | Within 2 working days of GD / PI conduct |
| Issue of Provisional Admission Letter | Within 2 working days of Composite Score Merit List declaration |
| Payment of Fees | Within 7 working days of issue of provisional admission letter |
Additional Course
SKILL CAT – EXAM STRUCTURE
Total Duration: 60 minutes
Total Marks: 50
Question Type: MCQ – Single Select
Sections (4 total):
| Section | No. of Questions |
|---|---|
| Verbal Ability & Reading Comprehension | 13 (7 VA + 6 RC) |
| Logical Reasoning | 13 |
| Quantitative Aptitude | 13 |
| Skill Ability (Specialisation-based) | 11 |
For “MBA Admissions Entrance Exam Information Brochure / Booklet” Click Here
For “Unfair Means Committee” Click Here
For “MBA Entrance Exam SKILL – CAT Instructions” Click Here
SEMESTER | COURSE CODE | COURSE TITLE |
|---|---|---|
| Semester – I | MBDM0101 | Managerial Statistics and Financial Management |
| Semester – I | MBDM0102 | Managerial Economics |
| Semester – I | MBDM0103 | Marketing Management |
| Semester – I | MBDM0104 | Integrated Marketing Communications |
| Semester – I | MBDM0105 | Tools and Techniques of Digital Marketing |
| Semester – I | MBDM0106 | Consumer Behaviour |
| Semester – I | IDSCPG01 | Innovation, Leadership & Design Thinking (IDSC Open Elective) |
| SEMESTER II | COURSE CODE | COURSE TITLE |
|---|---|---|
| Semester – II | MBDM0201 | Digital Media Planning and Buying |
| Semester – II | MBDM0202 | Creative Writing / E-Commerce and Quick Commerce Marketing |
| Semester – II | MBDM0203 | Strategic Management in Digital Marketing |
| Semester – II | MBDM0204 | Brand Management |
| Semester – II | MBDM0205 | Search Engine Marketing and Search Engine Optimization |
| Semester – II | MBDM0206 | Media Analytics |
| Semester – II | IDSCPG02 | Career Advancement Skills (IDSC Open Elective) |
| Semester – II | MBDM0207 | Internship |
| SEMESTER | COURSE CODE | COURSE TITLE |
|---|---|---|
| Semester – III | MBDM0301 | Digital Entrepreneurship and Innovation |
| Semester – III | MBDM0302 | Video Creation & Storytelling |
| Semester – III | MBDM0303 | Digital Product Management and UX Strategy |
| Semester – III | MBDM0304 | Personal Marketing and Influencer Marketing |
| Semester – III | MBDM0305 | Digital Ethics, Privacy and Media Laws |
| Semester – III | MBDM0306 | AI Tools and Applications in Media |
| Semester – III | IDSCPG03 | Advanced Analytics (IDSC Open Elective) |
Career Opportunities
Diverse Career Pathways After MBA in Digital Marketing
An MBA in Digital Marketing opens doors to a wide range of fast-growing and skill-oriented careers across industries. Graduates can pursue roles such as:
Digital Marketing Manager – Leading digital campaigns, brand visibility, and online growth strategies.
Social Media Manager – Managing brand communication, content calendars, and influencer collaborations.
SEO/SEM Specialist – Optimizing online visibility and managing search engine marketing.
Content Marketing Manager – Developing content strategies for blogs, videos, and social platforms.
Performance Marketing Specialist – Managing paid campaigns on Google, Meta, and other ad platforms.
Marketing Analyst – Interpreting campaign data and generating insights for decision-making.
Brand Manager / Digital Brand Strategist – Strengthening brand positioning through digital channels.
Digital PR & Corporate Communication Executive – Managing brand reputation across digital platforms.
MarTech & Automation Specialist – Handling CRM tools, email automation, and customer journey mapping.
Influencer Marketing Manager – Driving creator partnerships and digital collaborations.
Entrepreneur / Freelancer – Starting agencies, content studios, and digital media consultancies.
Top Recruiting Sectors
MBA Digital Marketing graduates are recruited across multiple high-demand sectors, including:
- Digital Marketing & Advertising Agencies
- Media & Entertainment Industry
- OTT & Digital Content Platforms
- E-Commerce & Retail Companies
- Corporate Communication & Public Relations
Information Technology & Tech-Enabled Enterprises
Banking, Finance & Insurance (BFSI)
FMCG, Lifestyle & Consumer Brands
EdTech, HealthTech & Service Industries
Skill Devlopment
