School of Media Management 5

Director's Desk

MBA in Digital Marketing

Symbiosis Skills and Professional University

In today’s rapidly transforming digital landscape, organizations are increasingly seeking professionals who can think strategically, act creatively, and lead with data-driven insight. At Symbiosis Skills and Professional University, our MBA in Digital Marketing has been designed with this very purpose—preparing future-ready leaders who can thrive in the digital-first economy.

This program blends the strengths of management learning with hands-on digital marketing skills, equipping students with practical exposure through live projects, industry tools, case studies, and real-world simulations. As a skill-based university, we emphasize experiential learning, ensuring our students not only understand digital concepts but also apply them effectively to solve business challenges.

Our curriculum aligns with emerging trends such as AI-powered marketing, analytics, automation, and performance-driven strategies. We aim to nurture professionals who are adaptable, innovative, and capable of driving meaningful digital transformation across sectors.

I welcome aspiring marketers to join this program and unlock their potential in a fast-growing and dynamic field. Together, let us shape leaders who will define the future of digital business.

Director
Symbiosis Skills and Professional University

Features

Well qualified faculty that includes the faculty from IITs and NITs.
Good connect with industry, I,e, signed MOU with some of the best IT companies
100% internship assistance to the students.
Frequently organizing workshops, expert lectures, short term training on cutting edge technologies.
Well maintained computer labs.

Testimonail

Achivement

1st-year student of BBA – Digital Media & Marketing Student Vinaymohan Khabia – Selected as a Campus Ambassador Intern for United Nations. Also selected as a Campus Ambassador for College Duniya.

Student Achievement

Events

aqip

Academic Quality Improvement Programme

A meeting on the Academic Quality Improvement Programme (AQIP) with Mrs. Alka Pande was held on 28/01/2021, Time 10 pm in E405. Dr. Charudatta Pathak along with Prof. Sanjay Bhandari, Prof. Sumit Dubal, Prof. Roshan Bhagat, Prof. Sagar Khedkar, Prof. Rajkumar Baghel, Prof. Shweta Jain and Prof. Sagar Biradar attended the meeting.
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Online training of ADSC, 3D Printing and Electric Vehicle Service Technician course

Sumit Dubal, Prof. Rajkumar Baghel, Prof. Yogendra Jain and Mr. Sandeep Deshmukh attended online training of ADSC, 3D Printing course from 21st Jan to 23rd Jan 2021. Prof. Shweta Jain and Prof. Ganesh Lohar attended online training of ASDC, Electric Vehicle Service Technician course from 21st Jan – 23rd Jan 2021.
Event 1

Guest Lecture by Ar. Vikram Hundelkar

Date: 19 August 2019
The designer of the IIT Gandhinagar was describing his experience on Campus Design, he was describing his concept behind the design. He came up with the concept of no rear view. Students got much clarity to design Campus in terms of their academic designs.
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Visit by Mr. Prasad Gore, Chief operating officer at Auto Cluster


Prasad Gore, Chief operating officer at Auto Cluster, along with his team visited the Skill centre on 8th December 2020 at 11 am. Dr. Charudatta Pathak, Director School of Automobile engineering along with Prof. Sumit Dubal, Dr. Hrushikesh Kulkarni, and Prof. Yogendra Jain interacted with Mr. Prasad. The objective of the meeting was to see the CNC and 3-D printing facilities in the Skill center and to discuss the possibility to allow students of the JPM course to have training in Auto Cluster for few days.
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Online Poster/ Model making competition on the theme “ Green Mobility”

Online Poster/ Model making competition on the theme “ Green Mobility” was organized by the School of Automobile Engineering for all undergraduate students of Skill and Professional University.
Event 1

Guest Lecture by Ar. Vikram Hundelkar

Date: 19 August 2019
The designer of the IIT Gandhinagar was describing his experience on Campus Design, he was describing his concept behind the design. He came up with the concept of no rear view. Students got much clarity to design Campus in terms of their academic designs.
tata1

Test drive of all new Tata Nexon Electric Car

Demonstration and test drive of all new Tata Nexon Electric Car was organized in the SSPU Campus on 24th Nov 2020. Following faculty members from the school of Automobile engineering were present for the demonstration, Dr. Charudatta Pathak, Prof. Sanjay Bhandari, Sumit Dubal, Rajkumar Baghel and Shweta Jain.
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Guest lecture on ‘’Future trends in Fuels and Lubricants for Automobiles’’


School of Engineering organized a guest lecture on the topic Future trends in Fuels and Lubricants for Automobiles for the Automobile engineering students on 24th August at 2:30 pm. The speaker was Mr. Rajesh Nambiar, who is working as General Manager at Indian Oil corporation ltd. He has delivered informative and enthusiastic session based on his professional experiences in the petroleum industries and challenges in the field of tribology.
Event 1

Guest Lecture by Ar. Vikram Hundelkar

Date: 19 August 2019
The designer of the IIT Gandhinagar was describing his experience on Campus Design, he was describing his concept behind the design. He came up with the concept of no rear view. Students got much clarity to design Campus in terms of their academic designs.
g6

Guest Lecture on “Start-ups Concept to Commissioning”

Mr. Satish Ranade, Ex. General Manager of WIPRO Date: 25/09/2019

A guest lecture on the topic of “Start-ups Concept to Commissioning” was organized on 25th September 2019 in E-209 (Engineering Block), Prof. Sanjay Bhandari, Convener of Institution’s Innovation Council & Assistant Professor in Automobile Engineering; Symbiosis Skills and Open University, Kiwale, Pune.
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Expert talk on “Electric Two Wheeler: Challenges and approach for development”

Mr. Hemant Khalane, RICARDO India Date 12/10/2019


SAE collegiate club, SSOU has organized expert talk on “Electric Two wheeler: Challenges and approach for development” by Mr. Hemant Khalane, RICARDO India. In his presentation, he has covered Government directives on EV implementation, challenges and case study on “Required capacity of electric motor”.
Event 1

Guest Lecture by Ar. Vikram Hundelkar

Date: 19 August 2019
The designer of the IIT Gandhinagar was describing his experience on Campus Design, he was describing his concept behind the design. He came up with the concept of no rear view. Students got much clarity to design Campus in terms of their academic designs.
2

An Industrial Visit to Nichrome Integrated Packing Solutions, Shirwal, Pune

11th October, 2019

An industrial visit to Nichrome Integrated Packing Solutions, Shirwal, Pune was organized by SSOU for the students of First year B.Tech Automobile Engineering on 11th October, 2019. 78 students and three faculty visited Nichrome.
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Industrial Visit at Auto Cluster Development and Research Institute, Pune

Date: 18th October, 2019

An industrial visit to Auto Cluster Development and Research Institute Pune was organized by SSOU for the students of Third year B.Tech Automobile Engineering on 18th October, 2019. 40 students and two faculty visited Autocluster. Autocluster is a facility for providing support to Small & Medium Enterprises.
Event 1

Guest Lecture by Ar. Vikram Hundelkar

Date: 19 August 2019
The designer of the IIT Gandhinagar was describing his experience on Campus Design, he was describing his concept behind the design. He came up with the concept of no rear view. Students got much clarity to design Campus in terms of their academic designs.

Frequently Asked Questions

What is your program?

This has also created a huge demand for professionals who have expertise in Search Engine Optimization (SEO), Search Engine Marketing (SMM), Social Media Marketing (SMM), E-mail Marketing, Mobile Marketing, Affiliate Marketing, and Web Analytics. The industry is also demanding professionals who are skilled in tools of Digital Marketing 2.0 like Social Listening, Content Marketing, Online Reputation Management (ORM), and Growth Hacking.

What courses can I use to meet the program's prerequisites?

With Pandemic, Social Distancing, Work-From-Home, and Metaverse becoming commonplace, the world is going digital at a breakneck pace that we never imagined before. E-Retailers are having a surge of orders while physical retailers are struggling to get customers. Customers are using the apps of Amazon, Flipkart, Snapdeal, Big Basket, Myntra, Meesho, and Nykaa to do the shopping and the apps of Paytm, Google Pay, PhonePe, BHIM, and BharatPe to make payments.

Placement

Priyanka

BBA Digital Media and Marketing
4 LPA

Soniya

BBA Digital Media and Marketing
6 LPA

Shreyas

BBA Digital Media and Marketing
6 LPA

Program(Fee)

BBA Digital media and marketing
01

Bachelor's Program

BBA Digital Media and Marketing
Village – Kiwale, Adjoining Pune Mumbai Expressway Pune - 412101, Maharashtra, India.

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