School BBA Digital Media & Marketing1

Programs

About

Achivements

Bachelor's Program

B.Sc. Data Science

Master's Program

M.Sc Data Science

About School

Director's Desk

Labs & Infrastructure

About School

With Pandemic, Social Distancing, Work-From-Home, and Metaverse becoming commonplace, the world is going digital at a breakneck pace that we never imagined before. E-Retailers are having a surge of orders while physical retailers are struggling to get customers. Customers are using the apps of Amazon, Flipkart, Snapdeal, Big Basket, Myntra, Meesho, and Nykaa to do the shopping and the apps of Paytm, Google Pay, PhonePe, BHIM, and BharatPe to make payments.
With this surge in demand for online products and services and the pandemic restricting travel and physical movement, the E-Commerce business is growing by leaps and bounds. This has also created a huge demand for professionals who have expertise in Search Engine Optimization (SEO), Search Engine Marketing (SMM), Social Media Marketing (SMM), E-mail Marketing, Mobile Marketing, Affiliate Marketing, and Web Analytics. The industry is also demanding professionals who are skilled in tools of Digital Marketing 2.0 like Social Listening, Content Marketing, Online Reputation Management (ORM), and Growth Hacking.
The School of Media Management is fulfilling the need of the Industry by creating digital media professionals who are adept in new-age technologies. A student enrolling for BBA in Digital Marketing goes through the entire gamut of Journey from Digital Marketing 1.0 to 2.0 to 3.0. They also have a mandatory internship in all three years that exposes them to the practical work situation and helps them to decide whether they should go for a job or entrepreneurship in their future career. The focus is on holistic and practical learning that helps to build skills for becoming an expert in Digital Media.

Director's Desk

It’s not what you sell that matters as much as how you sell it! With a change in consumer behavior and media consumption, businesses across the globe have to reinvent themselves to flourish in this digital era. India is the fastest-growing digital advertising marketplace in the world. By 2025, India is expected to have over 30 lakh jobs in digital marketing. With such a productive viewpoint, regardless of the challenging economic times, this is the right time for you to build a career in digital media & marketing.

The BBA – Digital Media & Marketing provides an end-to-end understanding of the current digital marketing framework, in-demand tools, and best practices. You will develop the understanding and skills necessary to engage with the 21st-century digital customer through multiple digital marketing channels and optimize campaigns to meet business objectives. You will also learn to leverage marketing analytics across the user journey. On successfully completing the degree program, you will be an industry-ready digital marketing professional.

Labs & Infrastructure

Classrooms and Studios

5 No.

Computer Lab

1 No.

Lecture Rooms

2 No.

Seminar Hall

1 No.

Meeting Room

1 No.

Exhibition and Submission Room

1 No. Each

School Achievements

Events

Graduated Students

1754

Placed Students

1754

Our Popular Teachers

Frequently Asked Questions

What is your program's duration?

B.Sc. (Data Science) – 3 Year Program. However, after each year there is an internship module of 8 credits. The detail of internship is as under

2 months after second semester (During First year)

2 months after Fourth semester (During Second year)

6 months after fifth semester (During third year)

M.Sc. (Data Science – 2-year program

What courses can I use to meet the program's prerequisites?

It could be better if you come with a basic background of below mentioned subjects/Domains.

Computer Programming:

Problem solving, analysis and design of small-scale computational systems, and implementation using a procedural programming language.
Python is the language most utilized in our program, however students are able to apply with backgrounds in other languages.

Statistics:

Parameter estimation, introduction to the collection of data, elements of probabilistic modelling, basic probability computation techniques, discrete and continuous random variables and distributions, expectation and variance, central limit theorem, single-parameter confidence interval estimation, and exposure to any statistical software package.

Calculus or Linear Algebra:

Calculus: single variable calculus, limits, derivatives and integrals of algebraic exponential, logarithmic and trigonometric functions play a central role, applications of differentiation, and fundamental theorem of calculus.

Linear Algebra: systems of linear equations, matrix algebra, linear transformations, and determinants.

Does M.Sc. (Data Science) have thesis component.

Yes, In the final year (4th semester) a thesis must be submitted along with one research paper published in web of science/Scopus indexed journal/conference.

Features

Well qualified faculty that includes the faculty from IITs and NITs.

Good connect with industry, I,e, signed MOU with some of the best IT companies

100% internship assistance to the students.

Frequently organizing workshops, expert lectures, short term training on cutting edge technologies.

Well maintained computer labs.

Parents Teacher meeting conducted on a regular basis.

Career Guidance for every student

Remedial classes for underperforming students.

A good connect with Alumni as they visited and guide the students on a regular basis (Coffee with director is one of the major initiatives used to interact with the alumni on weekends.)

Timely updating in syllabus and curriculum to make it best fit from the aspects of industry demand.

Schedule

9.30 AM To 5.30 P.M

Schedule

9.30 AM To 5.30 P.M