In today’s global market, the largest share of revenue in most businesses comes from retail sales.

Retail Management is an integrated part of supply chain management. It isn’t just limited to supermarkets and shopping malls but has a much broader meaning and reach. Whatever requires to be sold involves Retail Operations – Space Management, Product/Brand Management, People Management, Finance Management, Retail Logistics Management, Vendor Management, Customer Relations Management and Business Development.
Retail Management took a rebirth with the opening of FDI. Retail Sector is expected to contribute in a big way in terms of growth in business and also in creating job opportunities with the inception of an open economy followed by the boom in consumerism in India and growth of organized retailing.
Market Research shows that 90 million new jobs are expected to be created in the next 5-7 years in India and 50% of these jobs (45 million) will be built in the service sectors. Retailing will be a significant sector to employ young and experienced talents. The scope of Retailing included Digital Marketing, Online and e-Retailing, Simulation Retailing, Augmented Retailing, Destination Retaining, Drive-in Retailing and DIY Billing.

Emergence of E-Commerce has added to wider reach for the Retailers and wider choice for the Customers. Product options are available at a click of a button to satisfy the customers who can shop in the convenience of their homes. Retail Management is entering an era of unimaginable dimensions which will create challenging Retail environment, opportunities and offerings that will truly empower the Customers to get the best value and challenge the Retailers to offer products and services of best standards, quality and benefits.

The School of Retail Management offers various Certificate, Diploma and Degree programs relevant to the retail sector.

The program is designed to disseminate knowledge of the retail sector and develop skills that can mould students as per industry requirements. The course has a cosmopolitan mix of faculty for cross-cultural understanding and learning, extensive usage of global retailing videos and presentation for broader interest and exposure to various programs in the area of Retail Management. The students will possess industry-ready skills to enable them to deliver results.

Practical projects covering retail store operations, training in leadership, team management, Soft Skills, retail essentials, personal selling, e-tailing, e-commerce, will form an integral part of program offering.

Our course will allow students to become sound professionals across the following job roles:

  • Retail Executive
  • Category Executive
  • Brand/Product Associate
  • Customer Service Team Member
  • Loyalty programs Executive
  • Warehousing Associate
  • Modern Trade Sales Executive
  • Retail Buyer/Merchandiser
  • Institutional Sales
  • Customer Relationship Executive
  • Hospitality Executive
  • Corporate Marketer

Dr. C. J. Rajendra Prasad

Director – BBA Retail and e-Commerce Management

Dear Students and Parents,

Greetings from Symbiosis Skills and Professional University, Pune!

It is a pleasure to share with you the spirit of the School of BBA Retail and e-Commerce Management and highlight the salient features of the course.

The retail industry is ever-growing and the avenues of conducting business are also changing and developing. Modern Retail is an amalgamation of Brick and Mortar Store and Online & e-Commerce Trade. Globalization and Technology have become a part of everyday life and so it is with the Retail Industry.

Business Information, Data Analysis, Customer Relations, Product & Brand Management, Service Management, and Strategic Decisions have become more challenging, which supports Professional Operations and Business Development.

BBA Retail and e-Commerce Management has been designed to Skill the students in modern retailing. The course curriculum is structured with the inputs of experts from the industry to have a global perspective in Retail. Along with theoretical learning, the students are exposed to Practical learning, which forms 70% of our curriculum.

We aim to contribute and groom the students into young professionals and entrepreneurs who are ready to take on the challenges in Retail and meet the ever-growing demands of the Retail Industry.

We are committed to ‘GROW’ your Knowledge, Career, and Personality and help you to reach your goals.

Wishing you the very best. Stay safe.

Joining Link: meet.google.com/jqb-iben-bfw

Want to Pursue a Career in Retail Management?