BBA Retail and E-Commerce Management1
January 13, 2024 2026-02-06 7:39BBA Retail and E-Commerce Management1
BBA Retail and E-Commerce
Management
The on-campus Retail Visual Merchandising Lab set up in association with Shoppers Stop helps students in practical learning.
BBA RETAIL AND E-COMMERCE MANAGEMENT offered by Symbiosis Skills and Professional University is a course that develops business acumen and operational expertise in students to manage Retail formats, Brands, Products, Services, Teams, Finance, Marketing, Competition, Customer Relations, Merchandising, Retail Logistics, Retail Supply Chain, Entrepreneurship, Digital Marketing, Online Sales and E-Commerce.
The course trains the students in Retail Challenges and prepares the students for job opportunities in Retail Operations – both at the front-end and back-end. The on-campus Retail Visual Merchandising Lab set up in association with Shoppers Stop helps students in practical learning. Skill development and practical activities are conducted in the Retail Lab covering topics of Visual Display, Store Façade, Store Layout, Retail Fixture and Furniture, Space Management, Merchandise Planning and Rationalization, Category Management, Brand/Product Management, Management of Floor Activities, Stock Management, Receiving and Issue of Stocks, Inventory Management, Promotion Planning, and Business Analytics.
The course is focused on Skill-based learning with 70% Practical and 30% Theory component. During the course, the students are assigned tasks to solve Retail problems and analyze case studies, problem statements, participate in group discussions, presentations and recommend solutions to retail challenges. The continuous assessment helps the students in self-evaluation and self-development, mentored by expert faculty with both academic excellence and global retail exposure. The course curriculum is framed with the inputs of experts from the industry to include all current issues in the Retail Industry for the students to gain complete retail knowledge. The industry experts are invited to deliver Guest Lectures and for Panel Discussions for the benefit of our students.
Market Visits are planned for students to study the Retail formats, Retail trends, Seasonality of products, Store Location, Retail Project requirement, Legal documentation, Franchisee Management, Retail Inventory management, Mall Management, outsourcing of activities, E-retailing, Online and Digital promotions, Internet and social media marketing.
As an integral part of the 3 years Degree course, the students of BBA Retail and e-Commerce undergo yearly internship at leading Retail and e-Commerce Establishments and gain experience in the corporate environment and learn about the best practices in retailing.
Dear Students and Parents,
Greetings from Symbiosis Skills and Professional University, Pune!
It is a pleasure to share with you the spirit of the School of BBA Retail and e-Commerce Management and highlight the salient features of the course.
The retail industry is ever-growing and the avenues of conducting business are also changing and developing. Modern Retail is an amalgamation of Brick and Mortar Store and Online & e-Commerce Trade. Globalization and Technology have become a part of everyday life and so it is with the Retail Industry.
Business Information, Data Analysis, Customer Relations, Product & Brand Management, Service Management, and Strategic Decisions have become more challenging, which supports Professional Operations and Business Development.
BBA Retail and e-Commerce Management has been designed to Skill the students in modern retailing. The course curriculum is structured with the inputs of experts from the industry to have a global perspective in Retail. Along with theoretical learning, the students are exposed to Practical learning, which forms 70% of our curriculum.
We aim to contribute and groom the students into young professionals and entrepreneurs who are ready to take on the challenges in Retail and meet the ever-growing demands of the Retail Industry.
We are committed to ‘GROW’ your Knowledge, Career, and Personality and help you to reach your goals.
Wishing you the very best. Stay safe.
Infrastructure
BBA Retail and e-Commerce classes are conducted in well-equipped classrooms with full facilities of comfortable seating, Writing Boards, and Overhead projectors. There are 9 dedicated Classrooms, 2 Tutorial rooms and one Merchandising Lab that facilitate the Teaching-learning process
Features of School
- Industry-Integrated Curriculum:
The School of Retail offers a curriculum that is meticulously designed to align with industry needs. The programs incorporate real-world case studies, practical projects, and industry internships, ensuring that students gain hands-on experience and are well-prepared for the dynamic retail sector.
- Experienced Faculty with Retail Expertise:
The school boasts a team of experienced faculty members who bring a wealth of knowledge and practical insights from the retail industry. Their expertise enhances the quality of education by providing students with valuable perspectives and up-to-date industry trends.
- State-of-the-Art Infrastructure:
The School of Retail is equipped with modern facilities and infrastructure to support a conducive learning environment. This includes technologically advanced classrooms, dedicated retail labs, and resources that facilitate research and practical learning experiences.
- Industry Partnerships and Networking:
The school has established strong partnerships with leading retail organizations. These collaborations provide students with opportunities for internships, industry projects, and exposure to real-world challenges. Networking events and guest lectures by industry experts further enhance students’ connections and understanding of the retail landscape.
- Comprehensive Career Support Services:
The school is committed to supporting students in their career aspirations. A dedicated placement cell assists in connecting students with relevant job opportunities, organizing recruitment drives, and conducting workshops on resume building and interview skills. Additionally, career counseling services help students make informed decisions about their professional paths within the retail sector.
Professor of Practice & Program In-Charge – School of Retail Management
| Qualification/ Certifications |
|
| Total Experience (Academic/Industry/Research) in Years | 23 Years |
Area of Expertise (Teaching (subjects)/Research)
| Retail professional with 23 years of industry experience across Shoppers Stop, Pantaloons, MAX, Lifestyle and other leading retail formats.
|
| Office | Symbiosis Skills & Professional University, Pune |
| Official Email ID | deepesh.sheth@sspu.ac.in |
Associate Professor, School of Retail Management
| Qualification/ Certifications |
|
| Total Experience (Academic/Industry/Research) | Dr. Ashwini Sovani is an influential leader in education, renowned for her transformative impact on organizations through digital leadership. Armed with a Ph.D. in Marketing and an MBA, she has seamlessly blended educational expertise with professional acumen. As an advocate for innovation, Dr. Sovani has spearheaded initiatives that redefine education through digital solutions. Her leadership style emphasizes collaboration, driving organizational change towards a tech-forward and learner-centric paradigm. With a track record of successfully navigating the intersection of education and technology, Dr. Sovani continues to inspire as an educational leader committed to shaping a future where digital advancements redefine the learning landscape. |
Area of Expertise (Teaching (subjects)/Research)
| Dr. Ashwini Sovani has several research papers to her credit. She has pulbished four books in the area of management and innovation. Her case studies are publised inthe reputed research journals. She has concluded a series of articles on branding in the oldest marathi news paper “Keasari”. |
| Office | Symbiosis Skills & Professional University, Pune |
| Official Email ID | ashwini.sovani@sspu.ac.in |
Our Curriculum covers 70% Practical and 30% Theory. We have continuous assessment techniques that we follow to evaluate the progress of every student. Retail Project Reports, Market Visits, Group Discussion, Individual Projects, and Viva, Assignments, Case Study, Group Presentations, Outdoor activities, Marketing events, Mock Launch, Product innovations, Strategic planning are assigned to students as part of the Practical learning and Skill Development. We also have Inter-Disciplinary Training Classes wherein the students are groomed to become professionals and adapt themselves from ‘CAMPUS to CORPORATE’.
As an integral part of the Course Curriculum, our students undergo yearly internship at retail establishments and companies wherein they are exposed to the corporate culture and work ethics. The students are given problem statements to work upon and imparted on-the-job training during this period and are evaluated by the Industry Mentors and the Faculty Mentor for their daily reports, submissions, recommendations, and end of term project reports.
FAQ's
The School of Retail at Symbiosis Skills and Professional University offers undergraduate program in retail and ecommerce management. These program is designed to equip students with the necessary skills and knowledge to thrive in the dynamic field of modern retail.
The School of Retail stands out due to its industry-driven curriculum, experienced faculty with extensive retail expertise, and strong industry connections. Our focus on practical, hands-on learning through internships and industry projects ensures that students are well-prepared for the challenges of the retail sector.
Yes, the School of Retail places a strong emphasis on providing practical exposure to students. We have established partnerships with leading retail organizations to facilitate internships, industry visits, and real-world projects. These experiences play a crucial role in preparing students for the demands of the retail industry.
The School of Retail is committed to helping students build successful careers in the retail sector. Our career support services include placement assistance, resume building workshops, mock interviews, and networking opportunities with industry professionals. We have a dedicated placement cell that works closely with students to connect them with relevant job opportunities.
Yes, international students are welcome to apply to programs at the School of Retail. We provide support services for international students, including assistance with cultural adaptation and language support. Our goal is to create a diverse and inclusive learning environment that enriches the educational experience for all students.
ACHIEVEMENTS
SCHOOL ACHIEVEMENTS SINCE LAST TWO YEARS
- A book authored by Mr. Sanjeev Vasagadekar focusing on Retail Store and Operations was successfully published.
- Preety Agarwal was honored with the Kushal Award during the fourth Convocation of Symbiosis Skills and Professional University for her commendable work in establishing a startup specializing in Wholesale and Manufacturing of Surgical Equipment.
- Deepesh was recognized with the Best Faculty Award 2023 by Academic Insights for his outstanding contributions to academia.
Events
Testimonials
“BBA Retail Management at SSPU is a professional course which focuses on the Retail sector coupled with Marketing subjects which help the students to understand how Retail industry works. No other colleges offer specialized courses from the First Year. SSPU has a well-equipped Retail lab spread across 1500 sq. ft. area where we practice and apply the theory which we are being taught in our classrooms. The Professors teaching here, are Ex-CEOs and COOs from the industry and have immense knowledge about Retail. The students are not only trained to be job-ready but are trained to be an all-rounder.”
Karthik Jagannath Burli
BBA Retail Management
Retailing is changing today, and the business environment demands professionals with an ability to learn new skill sets, adapt and think out of the box. Today, an understanding of the complete value chain of the industry has become imperative for jobs at all levels in the sector. Keeping that in mind, the program has been designed in such a way so as to at provide a comprehensive view of retailing, e-commerce, digitization of retail and analysis of the retail environment and exposure to issues and developments in the industry.
BBA in Retail Management and E-Commerce Management will provide rigorous business and management education as well as functional specialization in Retail Management with special emphasis on ecommerce and digital technologies. In fact, this program will equip the student with advanced theoretical inputs and also its applications in the business.
On successful completion of the program, besides a career in the retail sector, this program will also provide a solid foundation for employment in any industry which interfaces with retailers.
PROGRAM STRUCTURE
| Semester | Code | Courses |
|---|---|---|
| Semester I | MGMT101 | Principles of Management |
| RETL103 | Theory and Applications of Retail Economics | |
| MGMT119 | Accounting for Business Decision | |
| MGMT121 | Selling and Negotiation Skills | |
| MGMT120 | Principles of Marketing | |
| RETL104 | Basics of Retailing and Retail Operations | |
| IDSCUG01 | Indian Knowledge System | |
| IDSC II | Open Elective | |
| Semester II | RETL201 | Retail Merchandise Management |
| MGMT203 | Elements of Human Resource Management and Organisational Behaviour | |
| MGMT204 | Consumer Psychology and Buying Behaviour | |
| RETL205 | Introduction to E-Commerce in Retail | |
| RETL203 | Retail Logistics Management | |
| IDSCUG02 | Career Development Skills | |
| RETL204 | Internship I | |
| IDSC II | Open Elective | |
| Semester III | RETL306 | Legal Practices in Retail and E-Commerce |
| RETL302 | Retail Store Design and Layout Planning | |
| RETL307 | CRM in Retail and E-Commerce | |
| RETL309 | Retail Research Techniques | |
| RETL305 | Visual Merchandising | |
| RETL310 | E-Commerce – Tools and Techniques | |
| IDSCUG03 | Constitution of India | |
| IDSC II | Open Elective | |
| Semester IV | RETL406 | Retail Supply Chain Management and Dropshipping |
| RETL402 | Retail Store Operations and Mall Management | |
| RETL403 | Retail Information System: Design, Approach and Components | |
| MGMT403 | Fundamentals of Digital Marketing for Retail Business | |
| MGMT404 | Startups in Retail | |
| MGMT407 | Data Visualization in Retail | |
| IDSCUG04 | Career Progression Skills | |
| RETL404 | Internship II | |
| IDSC II | Open Elective | |
| Semester V | RETL501 | Product and Service Strategy |
| RETL506 | Branding for Retail Managers | |
| MGMT502 | Entrepreneurship and Family Business Management | |
| RETL508 | Digital Marketing and Customer Experience | |
| RETL504 | Retail Data Analytics | |
| RETL505 | Franchise Management | |
| Elective (Choose only 1 from the below courses) | ||
| RETL509 | Luxury Retail | |
| RETL510 | International Retail | |
| IDSC II | Open Elective | |
| Semester VI | RETL602 | Internship III |
| IDSCUG05 | Environmental Studies and Sustainability | |
| IDSC II | Open Elective | |
