BBA Digital Media and Marketing1

Welcome to BBA Digital Media and Marketing

About Details

BBA Digital Media and Marketing

Digital Media & Marketing provides an end-to-end understanding of the current digital marketing framework, and best practices.



Eligibility Criteria for Indian Nationals

 Eligibility Criteria for Indian Nationals

  1. Passed 10+2 examination or equivalent course in any discipline (Arts, Science, and Commerce) from any recognized Board / Council / University with a minimum of 50% marks for the General (Open) Category and (at least 45% marks, in case of reserved categories, EWS & PWD Students belonging to Maharashtra state only).
  2. Candidates will be selected based on their performance in the selection process as set by SSPU (SOP, Personal Interview, Skill Test)

Selected Students will be granted for provisional admission.

  1. The final Merit list shall be prepared on the basis of marks obtained by the students at 12th standard and personal interview conducted by the SSPU.
Eligibility Criteria for Foreign/NRI Students

 Eligibility Criteria for NRI / International Students

  1. A candidate who has passed 10+2 examination or equivalent course in any discipline (Arts, Science, and Commerce) from any recognized Board/ Council/ University with minimum 50% marks and must obtain an equivalent certificate from the Association of Indian Universities (AIU).
  2. All foreign qualification needs to be verified by the Association of Indian Universities (AIU) by the candidates (The application format is available on link: https://www.aiu.ac.in/documents/index/downloads/evaluation%20form.pdf  before seeking provisional admission.
  3. Candidates will be selected based on their performance in the selection process as set by SSPU. Selected Students will be granted for provisional admission.
  4. The final Merit list shall be prepared on the basis of their performance in the selection process as set by SSPU.

Digital Media is the success key for most of the industries in the 21st century. Every other customer in the world is a digital customer. As the digital audience is growing rapidly, the industries also need to mark their presence digitally, which brings up the great potential of digital media jobs as well as entrepreneurial opportunities.

This program also aims to inculcate the entrepreneurial intent in students for start-up ideas and helps them to be a technopreneur. This program equips students with skills to ideate, research, interview, write and produce all digital media and communications formats. Thus, this program prepares students digitally ready to serve across all the industries.

PROGRAM STRUCTURE

SemesterCourse CodeCourse Title
Semester IDMM 101Introduction to Digital Marketing
DMM 102Business Computing
DMM 103Creative Writing for Digital Media
DMM 104Introduction to Integrated Marketing Communication (IMC)
MGMT 120Principles of Marketing
IDSCUG01Indian Knowledge System
IDSC IIOpen Elective
Semester IIDMM 201Social Media Marketing
DMM 202Visual Design
DMM 203Communication Theory
DMM 204Branding and Brand Positioning
DMM 205Market and Competition Analysis
DMM 206Internship I
IDSCUG02Career Development Skills
IDSC IIOpen Elective
Semester IIIDMM 301Technical Writing
DMM 302Consumer Behavior
DMM 303Search Engine Marketing and PPC
DMM 304Web Development
DMM 305Content Marketing
IDSCUG03Constitution of India
IDSC IIOpen Elective
Semester IVDMM 401Digital Media Analytics
DMM 402Reputation Management
DMM 403Search Engine Optimization
DMM 404Mobile App and Email Marketing
DMM 405Video Marketing
DMM 406Internship II
IDSCUG04Career Progression Skills
IDSC IIOpen Elective
Semester VDMM 501Creative Concept Brief
DMM 502Digital Entrepreneurship
DMM 503Cyber Security
DMM 504Tools in Digital Marketing
DMM 505Digital Media Planning and Buying
IDSC IIOpen Elective
Semester VIIDSCUG05Environmental Studies and Sustainability
IDSC IIOpen Elective
DMM 601Internship III
Fee Details For Indian Student
1st Year (New Admission)
Caution MoneyAcademic FeesTotal Fees1st Installments2nd Installments
   At the time of AdmissionDue Date – 31-10-2026
₹10,000₹2,94,500₹3,04,500₹1,64,500₹1,40,000
 
2nd Year Onwards (Existing Students)
 Academic Fees1st Installments2nd Installments
  Due Date – 31-07-2026Due Date – 31-10-2026
 ₹2,94,500₹1,54,500₹1,40,000
 
12 Seater Non-AC Rooms1,95,000
2Hostel Caution Money (Refundable)2,05,000

 

Fee Deatils For NRI Student

 

 

For NRI Students – Fees Structure
1st Year (New Admission)
Caution MoneyAcademic FeesTotal Fees1st Installments2nd Installments
   At the time of AdmissionDue Date – – 31-
10-2026
₹10,000₹3,39,500₹3,49,500₹1,87,000₹1,62,500
 
2nd Year Onwards (Existing Students)
 Academic Fees1st Installments2nd Installments
  Due Date – 31-
07-2026		Due Date – 31-
10-2026
 ₹3,39,500₹1,77,000₹1,62,500
Hostel Charges
12 Seater Non-AC Rooms1,95,000
2Hostel Caution Money (Refundable)15,000

Skill Devlopment

Creating a Webstore
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
Web Analytics and Google Analytics
E-Mail Marketing
Mobile Marketing
Affiliate Marketing
Content Marketing
Social Listening
Influencer Marketing
Applying Artificial Intelligence
Machine Learning in Digital Marketing
Time Series Analysis and Forecasting Techniques
Data Science with SAS/ SPSS
Deep Learning
Marketing Analytics using AI
Data Science Applications of Vision
Data Analysis in Economics & Financial Decision Making
Village – Kiwale, Adjoining Pune Mumbai Expressway Pune - 412101, Maharashtra, India.

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