BBA Digital Media and Marketing1

Welcome to BBA Digital Media and Marketing

BBA Digital Media and Marketing

Digital Media & Marketing provides an end-to-end understanding of the current digital marketing framework, and best practices.



Eligibility Criteria for Indian Nationals

 Eligibility Criteria for Indian Nationals

  1. Passed 10+2 examination or equivalent course in any discipline (Arts, Science, and Commerce) from any recognized Board / Council / University with a minimum of 50% marks for the General (Open) Category and (at least 45% marks, in case of reserved categories, EWS & PWD Students belonging to Maharashtra state only).
  2. Candidates will be selected based on their performance in the selection process as set by SSPU.

Selected Students will be granted for provisional admission.

  1. The final Merit list shall be prepared on the basis of marks obtained by the students at 12th standard and personal interview conducted by the SSPU.
Eligibility Criteria for Foreign/NRI Students

 Eligibility Criteria for NRI / International Students

  1. A candidate who has passed 10+2 examination or equivalent course in any discipline (Arts, Science, and Commerce) from any recognized Board/ Council/ University with minimum 50% marks and must obtain an equivalent certificate from the Association of Indian Universities (AIU).
  2. All foreign qualification needs to be verified by the Association of Indian Universities (AIU) by the candidates (The application format is available on link: https://www.aiu.ac.in/documents/index/downloads/evaluation%20form.pdf  before seeking provisional admission.
  3. Candidates will be selected based on their performance in the selection process as set by SSPU. Selected Students will be granted for provisional admission.
  4. The final Merit list shall be prepared on the basis of their performance in the selection process as set by SSPU.
Digital Media is the success key for most of the industries in the 21st century. Every other customer in the world is a digital customer. As the digital audience is growing rapidly, the industries also need to mark their presence digitally, which brings up the great potential of digital media jobs as well as entrepreneurial opportunities. This program also aims to inculcate the entrepreneurial intent in students for start-up ideas and helps them to be a technopreneur. This program equips students with skills to ideate, research, interview, write and produce all digital media and communications formats. Thus, this program prepares students digitally ready to serve across all the industries.

PROGRAM STRUCTURE

Semester Subjects Credits
Semester-IIntroduction to Digital Marketing4
Business Computing3
Creative Writing for Digital Media3
Introduction to Integrated Marketing Communication (IMC)3
Principles of Marketing4
Indian Knowledge System2
IDSC – Open Elective2
Semester-IISocial Media Marketing3
Visual Design3
Communication Theory3
Branding and Brand Positioning4
Market and Competition Analysis3
Career Development Skills2
Mini Project – I8
IDSC – Open Elective2
Semester-IIITechnical Writing3
Consumer Behavior4
Search Engine Marketing and PPC3
Web Development4
Content Marketing4
Constitution of India2
IDSC – Open Elective2
Semester-IVDigital Media Analytics3
Reputation Management4
Search Engine Optimization4
Mobile App and Email Marketing4
Video Marketing4
Career Progression Skills2
Mini Project – II8
IDSC – Open Elective2
Semester-VCreative Concept Brief4
Digital Entrepreneurship4
Cyber Security4
Tools in Digital Marketing4
Digital Media Planning and Buying4
IDSC – Open Elective2
Semester-VIEnvironmental Studies and Sustainability4
IDSC – Open Elective2
Capstone Project16
Total Program Credits 146
Fee Details For Indian Student
1st Year (New Admission)
Caution MoneyAcademic FeesTotal Fees1st Installments2nd Installments
   At the time of AdmissionDue Date – 31-10-2026
₹10,000₹2,94,500₹3,04,500₹1,64,500₹1,40,000
 
2nd Year Onwards (Existing Students)
 Academic Fees1st Installments2nd Installments
  Due Date – 31-07-2026Due Date – 31-10-2026
 ₹2,94,500₹1,54,500₹1,40,000
 
12 Seater Non-AC Rooms1,95,000
2Hostel Caution Money (Refundable)2,05,000

 

Fee Deatils For NRI Student

 

 

For NRI Students – Fees Structure
1st Year (New Admission)
Caution MoneyAcademic FeesTotal Fees1st Installments2nd Installments
   At the time of AdmissionDue Date – – 31-
10-2026
₹10,000₹3,39,500₹3,49,500₹1,87,000₹1,62,500
 
2nd Year Onwards (Existing Students)
 Academic Fees1st Installments2nd Installments
  Due Date – 31-
07-2026		Due Date – 31-
10-2026
 ₹3,39,500₹1,77,000₹1,62,500
Hostel Charges
12 Seater Non-AC Rooms1,95,000
2Hostel Caution Money (Refundable)15,000

Skill Devlopment

Creating a Webstore
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
Web Analytics and Google Analytics
E-Mail Marketing
Mobile Marketing
Affiliate Marketing
Content Marketing
Social Listening
Influencer Marketing
Applying Artificial Intelligence
Machine Learning in Digital Marketing
Time Series Analysis and Forecasting Techniques
Data Science with SAS/ SPSS
Deep Learning
Marketing Analytics using AI
Data Science Applications of Vision
Data Analysis in Economics & Financial Decision Making
Village – Kiwale, Adjoining Pune Mumbai Expressway Pune - 412101, Maharashtra, India.

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