BBA Digital Media and Marketing1
January 12, 2024 2026-03-21 12:01BBA Digital Media and Marketing1
BBA Digital Media and Marketing
Digital Media & Marketing provides an end-to-end understanding of the current digital marketing framework, and best practices.
School of Media Management
BBA in Digital Media & Marketing
Symbiosis Skills and Professional University
In an era where technology drives transformation across industries, the landscape of media and marketing has evolved beyond conventional paradigms. The fusion of creativity, data, and digital platforms has redefined how brands communicate, consumers engage, and businesses grow. At the School of Media Management, Symbiosis Skills and Professional University, we are proud to be at the forefront of this dynamic shift.
Our BBA in Digital Media & Marketing program is more than a degree — it’s a gateway to the future of brand storytelling, digital commerce, and audience engagement. Designed in consultation with industry leaders, the curriculum balances core business acumen with contemporary digital marketing strategies, content creation techniques, media analytics, and campaign management. The program ensures that students gain both conceptual knowledge and hands-on experience through projects, internships, and live industry collaborations.
We believe that tomorrow’s marketing professionals must not only be tech-savvy but also culturally aware, socially responsible, and strategically agile. Hence, beyond the classroom, our students participate in workshops, industry interactions, digital labs, and entrepreneurial initiatives that hone their creative instincts and critical thinking abilities.
As we move forward in a globally connected, digitally empowered marketplace, the demand for skilled digital media professionals continues to accelerate. Our goal is to nurture graduates who can lead campaigns, manage digital identities, interpret data insights, and deliver impactful brand experiences across platforms.
I invite you to explore the opportunities this program offers and become a part of a community that values innovation, leadership, and lifelong learning. Together, let’s shape the narratives that will define businesses and communities in the years to come.
School of Media Management
Symbiosis Skills and Professional University
The School of Media Management at Symbiosis Skills and Professional University is a forward-looking academic unit dedicated to nurturing the next generation of media and marketing professionals. In today’s rapidly changing digital ecosystem, where brands interact with audiences through dynamic, multi-platform strategies, our department offers a progressive learning environment that blends creativity, technology, and business intelligence.
Our flagship program, the BBA in Digital Media & Marketing, has been thoughtfully designed to meet the growing demand for skilled professionals who can navigate the complexities of digital platforms, social media, online consumer behavior, and integrated marketing communication. The curriculum bridges foundational business management principles with specialized digital marketing tools and techniques, ensuring that students are industry-ready from day one.
The department is equipped with modern facilities, Licensed softwares to support hands-on learning. Our experienced faculty members, drawn from both academic and industry backgrounds, bring a practical perspective to the classroom, enriching the learning experience with case studies, live projects, and market insights.
We emphasize holistic development by offering students opportunities to participate in workshops, seminars, industry internships, national competitions, and social media campaigns. This ensures not only technical competence but also cultivates leadership, teamwork, and strategic decision-making skills.
As digital marketing continues to reshape industries and redefine consumer engagement, the School of Media Management at SSPU remains committed to delivering academic excellence, fostering industry partnerships, and promoting an entrepreneurial mindset among its students. Our graduates are well-positioned to excel in diverse roles across digital marketing agencies, brand management teams, media houses, e-commerce platforms, and corporate communication functions.
PROGRAM STRUCTURE
| Semester | Subjects | Credits |
|---|---|---|
| Semester-I | Introduction to Digital Marketing | 4 |
| Business Computing | 3 | |
| Creative Writing for Digital Media | 3 | |
| Introduction to Integrated Marketing Communication (IMC) | 3 | |
| Principles of Marketing | 4 | |
| Indian Knowledge System | 2 | |
| IDSC – Open Elective | 2 | |
| Semester-II | Social Media Marketing | 3 |
| Visual Design | 3 | |
| Communication Theory | 3 | |
| Branding and Brand Positioning | 4 | |
| Market and Competition Analysis | 3 | |
| Career Development Skills | 2 | |
| Mini Project – I | 8 | |
| IDSC – Open Elective | 2 | |
| Semester-III | Technical Writing | 3 |
| Consumer Behavior | 4 | |
| Search Engine Marketing and PPC | 3 | |
| Web Development | 4 | |
| Content Marketing | 4 | |
| Constitution of India | 2 | |
| IDSC – Open Elective | 2 | |
| Semester-IV | Digital Media Analytics | 3 |
| Reputation Management | 4 | |
| Search Engine Optimization | 4 | |
| Mobile App and Email Marketing | 4 | |
| Video Marketing | 4 | |
| Career Progression Skills | 2 | |
| Mini Project – II | 8 | |
| IDSC – Open Elective | 2 | |
| Semester-V | Creative Concept Brief | 4 |
| Digital Entrepreneurship | 4 | |
| Cyber Security | 4 | |
| Tools in Digital Marketing | 4 | |
| Digital Media Planning and Buying | 4 | |
| IDSC – Open Elective | 2 | |
| Semester-VI | Environmental Studies and Sustainability | 4 |
| IDSC – Open Elective | 2 | |
| Capstone Project | 16 | |
| Total Program Credits | 146 | |
Skill Devlopment
Connect Us
